Uganda Tourism Board joins World Travel & Tourism Council as destination partner | News

The World Travel & Tourism Council (WTTC) is pleased to welcome Uganda Tourism Board (UTB) as a destination partner.

The Uganda Tourism Board is the government agency mandated to promote and market Uganda as a preferred tourist destination. In addition to destination marketing, UTB plays a central role in developing, coordinating and regulating the tourism sector, supporting product development and increasing Uganda’s global competitiveness.

Headquartered in Kampala, Uganda’s capital and commercial hub, UTB works with regional tourism clusters and local stakeholders across the country to promote Uganda’s diverse attractions, including its renowned wildlife, rich cultural heritage, adventure experiences and community-based tourism. Internationally, UTB is involved in strategic partnerships, trade fairs and global campaigns to position Uganda on the world stage.

Gloria Guevara, president and CEO of WTTC, said:
“We are delighted to welcome the Uganda Tourism Board as a destination partner of WTTC. Uganda offers some of the world’s most unique and diverse tourism experiences, from its extraordinary biodiversity to its vibrant cultural heritage. We look forward to working closely with UTB to support the sustainable growth of tourism and strengthen Uganda’s position as a leading destination in Africa and beyond.”

Juliana Kagwa, CEO of Uganda Tourism Board, said:
“Joining the World Travel & Tourism Council marks a major milestone in strengthening Uganda’s voice within the global tourism space. This partnership provides a valuable platform for collaboration, knowledge exchange and positions Uganda as a competitive and sustainable destination on the global stage.”

As a Destination Partner, Uganda Tourism Board will contribute to WTTC’s efforts to promote collaboration, innovation and sustainable growth in the travel and tourism sector, while promoting Uganda as a must-visit destination worldwide.