Minor Hotels announces rebranding from Anantara Vacation Club to Minor Vacation Club | News
Minor Hotels announces the evolution of its vacation ownership business with the rebranding of Anantara Vacation Club to Minor Vacation Club, aligning the brand more closely with the scale, diversity and future direction of the Group’s timeshare portfolio.
For more than 15 years, Anantara Vacation Club has played an integral role within Minor Hotels, building long-lasting relationships with guests who return year after year to Club Resorts and affiliated Minor Hotels properties around the world.
While the Club started with close ties to Anantara, its offering has expanded significantly. Today, Points owners can enjoy offerings from the wider Minor Hotels portfolio, from Anantara and Elewana to Avani and Oaks, in addition to dining, leisure and lifestyle experiences that go beyond accommodation. This growth led to the need for a name that more accurately reflects the full scope of access now available. As a result, Anantara Vacation Club will be rebranded as Minor Vacation Club, operating under the broader umbrella of Minor Vacations and serving as its flagship timeshare product.
Minor Vacation Club will also launch two Club Resorts in Japan later this year. This milestone marks the next phase of growth for the Club, shaped by carefully selected destinations, distinctive experiences and access that extends beyond a single hotel brand.
The transition to Minor Vacation Club will be implemented in carefully managed phases to ensure a seamless experience for points owners, guests and partners. Minor Vacations and Minor Hotels remain firmly committed to maintaining the exceptional standards of Anantara Vacation Club.
Point owners can expect to continue to receive the same level of service, support and access they currently enjoy. Any improvements introduced will be aimed at strengthening the offering and further improving the overall Club experience.
“Minor Vacation Club reflects how our timeshare business has evolved alongside Minor Hotels itself,” said Dillip Rajakarier, Group CEO of Minor International. “This evolution creates a stronger, more flexible platform, allowing us to curate a broader range of destinations and experiences, while continuing to deliver the high service standards and long-term value our stakeholders expect.”
For more information, please contact Marisa Chicarelli at [email protected]
