ARBITRIP AND EL AL AIRLINES ANNOUNCE THE FIRST OF ITS TYPE TRAVEL BOOKING PARTNERSHIP | News
Arbitrip, a leading travel technology platform transforming hotel bookings through advanced AI, exclusive pricing and enhanced customer service, today announced a groundbreaking partnership with El Al Airlines. Together, the companies are introducing a new model for airline-integrated travel bookings: a fully white-label hotel platform, embedded directly into El Al’s digital ecosystem, designed to deliver a seamless, personalized and value-driven experience.
At the heart of the platform is Arbitrip’s advanced AI engine, which goes beyond traditional white-label solutions by dynamically tailoring hotel recommendations to each traveler. Rather than displaying a uniform set of results, the system adapts to individual user profiles including travel history, booking behavior, trip type and seasonal patterns, giving passengers different, highly relevant options on the same flight. As the platform learns over time, its recommendations become increasingly accurate, introducing a level of personalization not typically found in airline booking environments.
A key benefit of the platform is access to Closed User Group (CUG) pricing, unlocking highly competitive pricing that is not available to the general public. This allows travelers to secure better hotel rates while avoiding the high prices that often come with redeeming points. Arbitrip was recently acquired by Talma Travel Solutions and also benefits from extensive global infrastructure and expertise. Within the platform, El Al frequent flyer members can pay with points, cash or a combination of both, while earning points and ‘diamonds’, the airline’s premium status currency, increasing both flexibility and overall loyalty value.
In addition to the booking functionality, the partnership introduces a full-service agency experience within the aviation environment. Travelers who book through the platform get access to 24/7 support and personal assistance, combining the efficiency of AI with human expertise. This hybrid service model offers the benefits of a traditional travel agency offering curated recommendations, responsive support and expert guidance at no additional cost, all within a familiar, intuitive interface on El Al’s website. The platform offers access to more than 1.5 million properties worldwide, with special concierge services available to top loyalty members.
“This partnership represents a new chapter in the travel industry,” said Benny Yonovich, CEO and co-founder of Arbitrip. “Travelers today expect more than just booking functionality: they want relevance, value and service. By combining AI-powered personalization, exclusive pricing and full-service support, we enable airlines like El Al to deliver a truly differentiated experience that meets these expectations.”
“The launch of the EL AL Travel platform is an important milestone in the implementation of the company’s long-term strategic plan, which aims to develop new growth engines and expand the range of options we offer our customers,” said Nadav Hanin, VP Marketing and Digital at EL AL. “The new platform allows customers to book their entire holiday in one place and allows Matmid Frequent Flyer Club members and FLY CARD holders to redeem and earn points and diamonds on every part of their journey – from flights and hotels, and soon attractions – and enjoy a complete and cost-effective travel experience.”
The integration strengthens El Al Airlines’ broader loyalty strategy by expanding opportunities for members to earn and redeem across more touchpoints, while reflecting a broader shift toward holistic travel platforms that extend beyond the flight. Launching with hotel bookings and plans to expand into services such as car rentals and experiences, Arbitrip and El Al Airlines are setting a new standard for travel planning, one that is seamless, intelligent and focused on delivering meaningful value within a single, trusted platform.
