American Airlines brings the FIFA World Cup 26 off the field – and 100 stories high at Edge NYC | News
As anticipation for the FIFA World Cup 26™ builds, American Airlines is offering fans a new way to be a part of the world’s biggest sporting event, from the streets of host cities to 100 floors above New York City.
This summer, American will launch its Spot the Bag campaign, a dynamic on-site experience that brings the excitement of the tournament directly to fans. The campaign is further brought to life through creative work with former US Men’s National Team goalkeeper Tim Howard, who helps kick off the journey with the campaign’s signature suitcase, which represents fans traveling to the FIFA World Cup 26™.
Throughout June and July, fans will spot American Airlines x FIFA World Cup 26™ branded travel bags at iconic landmarks in the host cities, inviting AAdvantage® members to scan, enter and unlock a chance to win an unforgettable FIFA World Cup 26TM Final Party in New York City.
“As the Official North American Airline Supplier of the FIFA World Cup 26™, in partnership with Qatar Airways, as well as the Official Airline of US Soccer, we saw an opportunity to go beyond traditional sponsorship and bring the tournament to life in a way that only the American can,” said US Chief Marketing Officer Caroline Clayton. “Our Spot the Bag campaign brings the tournament directly to fans, creating immersive moments in iconic locations in host cities for fans to engage with – all leading to a one-time Final Party in New York City, showcasing the kind of access that only the AAdvantage® program provides.”
North America is absolutely ready to host FIFA World Cup 26™ and American Airlines is making this unique experience even more memorable with the opportunity to ‘spot the bag’ for a chance to watch the final match at American’s Final Party in the clouds over New York City,” said Tim Howard, former USMNT goalkeeper and sports broadcaster.
Bringing the FIFA World Cup 26 to the fans
American’s Spot the Bag campaign is an immersive activation designed to meet fans where they are. The campaign kicks off in New York City at Vessel at Hudson Yards with a bold, oversized suitcase installation, followed by the rollout of additional permanent large-scale suitcase installations at Dallas Fort Worth International Airport (DFW) and Miami International Airport (MIA).
Branded traveling suitcases will appear in iconic locations in the host cities, giving fans more chances to win. The campaign invites fans to scan QR codes on-site, follow the campaign on American’s social channels and engage with the tournament in a whole new way.
Registrations are open June 2 through July 3 for AAdvantage® members. For more information, visit aa.com/fwc26perks.
A unique final experience
At the center of it all is an unforgettable grand prize experience in New York City to cap off the biggest moment of the summer.
Winning AAdvantage® members will experience the FIFA World Cup 26™ final in a way that few ever will. Hosted at Hudson Yards at Edge NYC, the highest outdoor skydeck and immersive all-weather indoor experience in the Western Hemisphere, the event will feature live match viewing and premium entertainment in an energetic, unique setting.
The main prize consists of:
Tickets to the American Airlines x FIFA World Cup 26™ Final Party at Edge NYC
Surprise music performance
Return flight to New York City
A four-night hotel stay
Bringing fans closer to the moment
As the Official North American Airline Supplier of FIFA World Cup 26™, in partnership with Qatar Airways and Official Airline of US Soccer, American is going beyond just bringing fans to the game by creating new ways to experience it. With more flights to Host Cities than any other airline and a summer of activations, American brings fans closer to the action every step of the way.
American is offering its customers an exclusive opportunity to redeem AAdvantage® miles for World Cup match tickets. Throughout the tournament, American will delight fans with exclusive access and festivities at airports and around matchday matches.
This summer the message is simple: don’t just look at history, but be part of it.
Rules, restrictions and details at aa.com/fwc26perks.
