Erling Haaland & Vinicius Júnior launch new Marriott Bonvoy and Visa ‘For Fans, Everywhere’ campaign | News
As the FIFA World Cup™ returns to North America for the first time in more than three decades, Marriott Bonvoy, the award-winning travel platform from Marriott International, and Visa, a global leader in digital payments, today announced their joint global campaign: For Fans, Everywhere. Anchored by two iconic football stars known for their strong bond with fans, the campaign celebrates the passion of those who cross boundaries, never miss a kick-off and live and breathe the beautiful game. Throughout the tournament, For Fans, Everywhere will provide unparalleled access to matches and unique experiences for Marriott Bonvoy members who are also Visa cardholders, bringing them closer than ever to the most celebrated sporting event in the world.
The For Fans, Everywhere campaign is brought to life by two global football icons: Erling Haaland and Vinicius Júnior. Both stars will appear in a rich slate of content alongside Marriott Bonvoy and Visa, including dynamic social videos ‘Sleepover Suite’ and a branded cinematic film that will engage fans around the world when the tournament kicks off in June.
Starting April 14, Marriott Bonvoy will unveil tickets to every FIFA World Cup 2026™ match, as well as select curated experiences through the Marriott Bonvoy Moments platform, courtesy of Visa. The largest-ever Moments release for a single event puts more than 600 offerings at members’ fingertips, including fixed-price experiences, auctions, and nearly 100 1-Point Drops. 1-Point Drops will roll out every Friday, culminating in a full week of daily drops in early May. This unlocks first-come, first-served access to the biggest moments of the FIFA World Cup 2026™, including the final match, delivering unforgettable fan experiences on a global scale.
Marriott Bonvoy members who are Visa cardholders in select countries can also enter here for a chance to win an extraordinary, no-money-buy ‘Sleepover Suite’ experience: an overnight stay at the New York New Jersey Stadium the night before the 2026 FIFA World Cup™ Final, thanks to Visa. Marriott Bonvoy and Visa will reimagine a luxury suite at the stadium as one-night hotel accommodations, with one duo staying just steps away from the historic field. With stunning views of the field below, this rare and extraordinary experience will immerse winners in the energy, anticipation and spectacle of the tournament’s pinnacle. NO PURCHASE NECESSARY. See the link to the official rules below.*
“Our campaign taps into the core truth about World Cup fans: travel is more than a journey – it’s a way to get closer to the people, passions and places they love. We’re creating a space where fans can celebrate their fandom, connect with community and share their culture across generations,” said Peggy Roe, Executive Vice President and Chief Customer Officer, Marriott International. “World Cup travel is unlike any other type of travel. Fans don’t just explore the world; they bring their world with them, support their teams and share their culture globally. As a lifelong travel partner, we are proud to support fans at every stage of that journey – from the first matches to traditions passed down from generation to generation.”
“FIFA World Cup 2026 will lead the way in groundbreaking fan experiences,” said FIFA Secretary General Mattias Grafström. “As Canada, Mexico and the United States prepare to welcome millions of fans to the ultimate football spectacle, we are pleased that Marriott Bonvoy and Visa will work closely to unlock exciting, unique opportunities for supporters worldwide, from the opening match in Mexico City to the highly anticipated final in New York, New Jersey.”
“The FIFA World Cup is defined by moments that fans will carry with them for a lifetime – and the journey to the tournament is an important part of that magic,” said Kyndra Russell, Visa’s Chief Marketing Officer North America. “Together, Marriott Bonvoy and Visa will help unlock unique opportunities that bring members closer to the tournament, turning travel and access into experiences as unforgettable as the action on the field.”
As sports tourism continues to rise, now accounting for approximately 10% of global tourism spending and expected to reach $1.3 trillion by 2032**, Marriott Bonvoy is uniquely positioned to meet the growing demand for experience-driven travel. With nearly 75% of Americans showing interest in soccer** and international travel related to sporting events on the rise, the 2026 FIFA World Cup™ will be a defining cultural and travel moment. Thanks to Visa, Marriott Bonvoy is redefining access and connecting members and cardholders with exclusive opportunities to experience the FIFA World Cup™ like never before.
*NO PURCHASE NECESSARY. Visa FIFA World Cup 2026™ Sleepover Suite Sweepstakes for Marriott Bonvoy is open only to legal residents of the 50 US and DC and Puerto Rico, Canada, Austria, France, Germany, Netherlands, Spain, Switzerland, United Kingdom, South Africa, India, Japan, South Korea, Argentina (excluding Mendoza, Neuquén, Salta, Rio Negro and Tierra del Fuego) and Brazil (the “Eligible Territory”) who are at least 18 years of age be a member of Marriott Bonvoy age and age of majority on the date of entry. Void outside eligibility area and where prohibited. Starts at 10:00 GMT on April 15, 2026 and ends at 11:59 PM GMT on June 16, 2026. Fans can join here. See Official Rules for details.
**Data source: UN Tourism; Skift; The Harris Poll
For more information about Marriott Bonvoy Moments, visit moments.marriottbonvoy.com.
