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STAYPINEAPPLE LAUNCHES BRAND NEW TAGLINE “WHERE STAYS ARE STORIES” | News


Staypineapple, the national boutique hotel brand, proudly unveils its brand new tagline: “Where Stays Become Stories.” The tagline reflects the brand’s mission to create unique, memorable stays that go beyond comfort, giving guests experiences they will cherish and stories they will want to tell long after checkout.

The brand’s previous tagline, ‘Out of the Ordinary Hotels in Extraordinary Locations’, reflected a core pillar of Staypineapple’s identity: unique hotels in sought-after destinations. While that foundation remains important, the new tagline was introduced to better reflect the emotional bond behind each stay. “Where Stays Become Stories” emphasizes the personal service and meaningful moments that define the Staypineapple experience.

“At Staypineapple, our mission has always been to create highly personalized experiences that make a positive, lasting impression on every guest,” said Dina Belon, president of Staypineapple. “When guests check out, we want them to leave with more than just a simple stay: we want them to leave with memories they will cherish, stories they will share and a reason to come back again and again.”

To celebrate this new slogan, Staypineapple is launching its first guest-driven campaign, ‘Where Stories Become Stays’, on Thursday, April 2. Guests are invited to share their most memorable Staypineapple moments on Instagram for a chance to turn their story into a free two-night Staypineapple stay.

Each month, one guest story will be selected to be featured on Staypineapple’s Instagram and the guest will receive a free two-night stay. From unforgettable trips and friendly team members who have made a difference, to comfortable stays that feel like home, Staypineapple wants to hear the stories that make every visit truly special.

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“This campaign gives our guests the voice to share their stories with the world, and in return their stay becomes a continuation – a chance to relive those special moments,” Belon added. “We are excited to read everyone’s stories. They inspire us to continue creating unforgettable moments for every guest.”

For more information about the story behind Staypineapple’s brand new slogan, please visit www.staypineapple.com.

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