Wego and Hong Kong Tourism Board team up to inspire travel all year round | News
Wego, the #1 travel app and largest online travel marketplace in the Middle East and North Africa (MENA), has announced a strategic partnership with the Hong Kong Tourism Board (HKTB) to strengthen Hong Kong’s visibility among MENA travelers and drive year-round visitor numbers through a destination campaign showcasing the city’s diverse seasonal experiences.
As travelers in the region increasingly seek destinations that offer a mix of culture, entertainment, nature and family-friendly experiences in a single trip, Hong Kong continues to stand out as one of Asia’s most dynamic destinations. Combining iconic urban attractions, a rich cultural heritage, outdoor adventures, world-class dining and a vibrant events calendar, the city offers something unique in every season.
Through this partnership, Wego and HKTB will showcase Hong Kong’s most engaging experiences throughout summer and winter, encouraging travelers to explore different sides of the destination all year round. The campaign aims to inspire travel planning by showcasing Hong Kong’s diverse and unique appeal – from world-famous skyline views such as The Peak and the iconic energy of Victoria Harbor to cultural centers such as West Kowloon, family-friendly theme parks such as Hong Kong Disneyland and Ocean Park, gastronomic delights and luxury shopping experiences. The aim is to drive consideration and bookings by presenting Hong Kong as a travel destination rich in contrast and energy.
Commenting on the partnership, Mamoun Hmidan, Chief Business Officer at Wego, said: “We are seeing growing demand among MENA travelers for destinations that can offer diverse experiences all year round, and Hong Kong is uniquely positioned to meet that demand. From family attractions and cultural attractions to outdoor adventures and seasonal celebrations, the destination offers something for every traveler. Through our partnership with HKTB, we are excited to help more travelers discover the many sides of Hong Kong and plan trips. that match their interests and travel preferences.”
During the summer months, travelers can experience the outside of Hong Kong through adventures in Lantau Island, Cheung Chau and Sai Kung, destinations known for their scenic coastlines, hiking trails, beaches and island hopping. Visitors can also enjoy harborside activities, outdoor events and local markets that add to the city’s vibrant summer atmosphere.
Beverly Au Yong, Middle East and Central Asia Director of the Hong Kong Tourism Board said: “Hong Kong offers an incredible variety of experiences within a compact and accessible destination. Whether travelers are drawn to culture, cuisine, outdoor exploration, family attractions or festive celebrations, they can enjoy a different side of Hong Kong all year round. Together with Wego, we look forward to welcoming more visitors from the Middle East and sharing the experiences that make Hong Kong one of Asia’s most exciting destinations.”
As the year draws to a close, the campaign will highlight the festive season in Hong Kong, with WinterFest, holiday markets, seasonal light shows, harborside celebrations and New Year’s festivities. Travelers can also experience the city’s world-class shopping and cultural events that transform Hong Kong into one of Asia’s most exciting winter destinations.
The campaign will feature curated travel content, destination guides and seasonal recommendations across Wego’s platforms, allowing travelers to discover experiences tailored to different interests and travel styles. Through destination storytelling and targeted traveler engagement, Wego and HKTB aim to inspire more visitors from across the MENA region to experience Hong Kong all year round.
The partnership reflects a shared commitment to making Hong Kong more discoverable, accessible and attractive to travelers seeking culture, adventure, entertainment and authentic local experiences in one destination, further strengthening the city’s position as a leading Asian destination for MENA travelers.
