TAT takes Amazing Thailand Grand Sale 2026 to the next level with Thai brand experiences | News
The Tourism Authority of Thailand (TAT), together with public and private sector partners, will present the Amazing Thailand Grand Sale 2026 from June to August, inviting Thai and international tourists to explore Thai brands, local identity and creative tourism experiences under the concept of Unforgettable Experience from Thai Brands.
Ms Thapanee Kiatphaibool, Governor of TAT, said: “The next value of Thai tourism will come from experiences that travelers remember, share and return to. Amazing Thailand Grand Sale 2026 is designed to make Thai brands a living expression of Thailand’s creativity, from fashion and crafts to lifestyle and community products. When a purchase carries a story about the place and its people, it extends the journey beyond the trip and creates lasting value for Thailand.”
The campaign turns Thailand’s seasonal shopping promotion into a broader travel experience, with curated privileges and activities that encourage visitors to discover products and services rooted in local character. TAT expects the campaign to support Thai entrepreneurs, strengthen spending during the visitor journey and generate more than Bt700 billion in economic circulation.
The press launch featured a panel on the Thai brand experience direction of the campaign, featuring Mr. Natt Krutetsut, TAT Deputy Governor for Tourism Products and Business; Ms. Kanchana Chanathepaphon, Founder of BWILD ISAN, a contemporary fashion and lifestyle brand based in Khon Kaen; and Ms. Priyada Sitthachai, known as Kaem-Bum, actor and travel representative.
Mr. Natt Krutetsut, TAT Deputy Governor for Tourism Products and Business, said: “This year, the Amazing Thailand Grand Sale goes beyond discounts and focuses on the quality of the experience. Travelers are looking for products, places and stories that are distinctive to the country they are visiting. By connecting shopping, dining, accommodation and local experiences, the campaign makes Thai brands easier to discover and gives visitors more reasons to spend time in destinations across Thailand.”
Amazing Thailand Grand Sale 2026 offers four main activities for travelers and participating companies. Go Shop Get Bag allows travelers who spend Bt2,000 or more per receipt at participating businesses to register online and redeem a shopping bag at designated points. Once Shop One Prize gives registered shoppers the chance to win prizes including an electric vehicle and travel packages worth a total of more than Bt1 million. Shop On Top offers 10 limited edition Thai brand prizes worth a total of over Bt200,000 for shoppers who register their purchases online. Top Seller recognizes participating companies that achieve the campaign’s sales targets, with Diamond, Gold, Silver and Bronze awards based on total sales of Bt10 million, Bt5 million, Bt3 million and Bt500,000 respectively.
Travelers can also receive privileges and discount codes via the campaign website for immediate use at participating malls, department stores, duty-free shops, credit card providers, an online shopping platform, hotels, resorts and spas.
Participating companies include Central Group, The Mall Group, Siam Piwat, One Bangkok, MBK Center, Pantip at Ngamwongwan, MAYA Lifestyle Shopping Center, Diana Complex, Jungceylon, Terminal 21, Asiatique The Riverfront, King Power Duty Free, CP Axtra, Gateway Ekamai, Lasalle Avenue, Phoenix Pratunam, Mastercard, Visa Thailand, UnionPay, Shopee, Sri panwa Phuket Luxury Pool Villa Hotel, Baba Beach Club Hua Hin, The Sukosol Bangkok, The Nimman Hotel, AVA Hotel Udon Thani, Away Chiang Mai Thapae Resort and Fah Lanna Spa.
Travelers can find campaign details, activities and privileges at www.tourismthailand.org/amazingthailandgrandsale or contact the official LINE account: @thailandgrandsale.
