Saudia earns the APEX Award for Best Cabin Service in the Middle East 2026 | News
Saudia, the national airline of the Kingdom of Saudi Arabia, has received the 2026 APEX Award for the best cabin service in the Middle East. The award was presented at the APEX Awards ceremony in Dublin, Ireland, as part of the Future Travel Experience (FTE) EMEA event, a leading aviation industry platform focused on innovation and the future of guest travel.
APEX’s global airline ratings program is based on independent, verified passenger feedback, putting traveler voices at the heart of the awards process. More than one million flights from more than 600 airlines worldwide were evaluated for the 2026 cycle, with rating categories covering cabin service, seating comfort, food and beverage quality, entertainment systems and Wi-Fi connectivity.
Rossen Dimitrov, Chief Guest Experience Officer at Saudia, said: “This award is a tribute to Saudia’s cabin crew, whose professionalism, warmth and attention to detail define the onboard experience for our guests every day. It reflects the strength of our service culture and the progress we are making in bringing Saudi hospitality to life with greater consistency across our global network. As we continue to invest in the guest journey, our focus remains on delivering an experience that is thoughtful, reliable and distinctly Saudia.”
The achievement builds on Saudia’s broader transformation of the guest experience, including the continued rollout of the new Saudia Experience and the introduction of Saudia BEYOND, a service excellence program designed to equip frontline teams with a consistent hospitality standard, rooted in authentic Saudi hospitality. Together, these efforts aim to strengthen the service culture, improve consistency throughout the journey and ensure that Saudi hospitality is reflected at every stage of the guest experience.
This latest recognition adds to Saudia’s reputation for international awards and supports its strategy to strengthen its position among leading global airlines. Through continued investments in guest experience, service delivery and national talent, Saudia continues to contribute to the Saudi Vision 2030 and the Kingdom’s broader aviation and tourism ambitions.
