New Japanese restaurant to debut at Rosewood Residences Beverly Hills in 2027 | News
International hospitality group Noble 33 announces a Japanese steakhouse featuring an izakaya concept, set to land in Beverly Hills in 2027. The new concepts, both housed under the same roof, will span nearly 12,000 square feet and reside on the ground floor of Rosewood Residences Beverly Hills, a boutique collection of luxury homes just steps from the Golden Triangle, located at 9900 S. Santa Monica Blvd., Beverly Hills, CA 90212.
The restaurant marks the hospitality group’s first foray into Japanese-inspired dining and joins Noble 33’s acclaimed collection from Los Angeles to London, including Toca Madera, Medüza Mediterranea, Sparrow Italia and 1587 Prime. Central to the identity of the Noble 33 restaurants, the additions to the group’s portfolio will be a combination of high-energy fine dining, culinary excellence, high-end design and live music components. The Japanese steakhouse concept invites guests to explore the often overlooked world of Japanese steak alongside its beloved sushi counterpart, while its sister izakaya concept captures the energy of Tokyo’s alleyways izakayas with an emphasis on small plates and ramen.
“Noble 33’s goal has always been to expand into different cuisines, and explore how we can thoughtfully integrate global dining experiences that have long inspired us as a starting point for our menu,” said Mikey Tanha, co-founder and CEO of Noble 33. “For Rosewood Residences, we are introducing Los Angeles to our take on Japanese dining, anchored by the precision and immersive experience of a classic Noble 33 steakhouse.”
Nahla Capital and GPI Companies are the esteemed global developers of Rosewood Residences Beverly Hills. “At Rosewood Residences Beverly Hills, we wanted to create an environment defined by discretion, exceptional quality and a true sense of place in one of the world’s most coveted locations. It was essential to partner with a hospitality group that shares this philosophy. Noble 33 offers a global standard of excellence and a distinctive culinary vision that will be carefully tailored to both our residents and the surrounding community,” said Genghis Hadi, co-founder and managing director of Nahla Capital.
Designed in collaboration with Noble 33’s award-winning in-house design team led by Tosh Berman, the interiors will channel rich transportive elements of traditional Japanese design, reimagined from a bold, contemporary perspective. Warm, layered wood paneling and coffered ceilings create an intimate, enveloping tone, while soft, golden lighting washes over the leather sofas and custom seating. The space is anchored by a central bar and open sushi counter, bringing movement and energy to the room, while more private spaces feel ceremonial, framed by shoji screens, samurai armor and composite weapon displays. Large-scale artwork and custom millwork add depth and storytelling throughout. Rather than strict minimalism, the design turns traditional Japanese restraint on its head, embracing richness, color and layering to create a space that feels dynamic, immersive and distinctly elevated.
“We had our Japanese concept in the works for several years and were waiting for the right location to bring it to life,” says Tosh Berman, co-founder of Noble 33. “With 12,000 square feet, we can fully execute the design vision and create something unlike any other Japanese restaurant in the city.”
For more information, visit https://www.noble33.com/ or follow on Instagram @noble33.
