The luxury collection celebrates 120 years of Italian heritage | News
The Luxury Collection today announces a new collaboration with Margherita Maccapani Missoni, founder of the fashion label Maccapani and long-time Global Explorer of The Luxury Collection. In conjunction with Milan’s celebrated Design Week and the citywide Fuorisalone program, the partnership will unveil Maccapani Edits for The Luxury Collection, an immersive retail pop-up and capsule collection hosted at Casa Brera, a Luxury Collection Hotel in Milan, from April 20 to 26, 2026.
Located outside the hotel’s Living Lounge, the experience will showcase Milanese creativity through a curated selection of Italian artisanal objects alongside signature Maccapani designs and limited-edition co-branded pieces created especially for The Luxury Collection. Seamlessly blending fashion, craftsmanship and hospitality, the collaboration celebrates Milan’s vibrant creative culture while honoring The Luxury Collection’s Italian heritage and global portfolio of more than 130 hotels and resorts in more than 40 countries, as the brand celebrates its 120th anniversary.
“At The Luxury Collection, we are guided by a deep respect for the character and cultural legacy that shapes each destination,” said Bruce Rohr, Vice President and Global Brand Leader of The Luxury Collection. “Margherita Maccapani Missoni’s artistry, and the way she so intuitively engages with Italian craftsmanship, brings a rare perspective to this collaboration. At Casa Brera, a Luxury Collection Hotel in Milan, her vision allows our brand to illuminate the city’s enduring traditions through a contemporary lens, inviting guests to experience Milan not only as a global design capital, but also as a place of living heritage, creativity and soul.”
Founded in 2023 by Margherita Maccapani Missoni, Maccapani reinterprets the idea of “Made in Italy” from a modern perspective, combining youth culture with tradition and authenticity. For this collaboration, Margherita’s distinctive creative perspective shapes a shopping experience that spotlights both emerging and traditional artisans, reinforcing Milan’s reputation as a global capital of design and craftsmanship.
“Milan has always been a city where creativity flourishes through a dialogue between heritage and innovation,” says Margherita Maccapani Missoni, founder of Maccapani and long-time Global Explorer for The Luxury Collection. “My ongoing collaboration with The Luxury Collection has allowed me to deepen my connection with the artisans, traditions and places that shape Italy’s creative identity – from Casa Brera, a Luxury Collection Hotel in Milan, to the legendary portfolio hotels in Italy that inspired a series of six embroidered patches, each reflecting the culture, craft and character of these remarkable destinations. As a brand with a global portfolio, rooted in local artistry and design, The Luxury Collection provides the perfect platform to tell these stories. Maccapani Edits for The Luxury Collection, we wanted to create something authentic and playful: a collection shaped by the creators, objects and stories that capture the true spirit of Italy. I am happy to share these discoveries with travelers from all over the world during such an inspiring moment for the country.”
The collaboration is anchored by a co-branded capsule collection, designed exclusively for The Luxury Collection, which will take center stage at the retail pop-up. Key pieces include a Maccapani Moto T-shirt, featuring a Horse of San Marco motif inspired by the brand’s CIGA heritage, alongside a series of six embroidered patches inspired by The Luxury Collection’s iconic portfolio of Italian hotels, and a redesigned Casa Brera, a Luxury Collection Hotel, Milan bag, available in multiple colorways. Select pieces from the collection will be available online through both The Luxury Collection and Maccapani’s e-commerce platforms, allowing travelers and design enthusiasts around the world to digitally engage with the collaboration.
Complementing the capsule collection, the retail pop-up will showcase a curated selection of Italian artisan brands, personally hand-selected by Margherita, highlighting regional craftsmanship and traditional techniques. Among the makers are Il Papiro, the Florentine paper workshop known for its hand-marbled stationery; Iabella, a leather handbag studio in Florence; and Lucia Zamberletti, a Milanese ceramist who became famous for her sculptural forms. Other artisanal pieces, from Murano glass candlesticks from Yali Glass to enameled pendants from Merù Gioielli and Mapi jewelry boxes, further demonstrate the diversity and richness of Italian craft traditions.
Extending the partnership beyond retail, Casa Brera, a Luxury Collection Hotel, Milan will enhance the Destination Discovery experience during Milan Design Week in collaboration with Margherita, inviting guests to explore the Milanese workshops and studios behind several of the artisans featured in the pop-up. Led by the hotel’s signature concierge, the guided experience offers a rare insider’s perspective into Milan’s vibrant artisanal traditions and the makers shaping the city’s design landscape.
The Maccapani Edits for The Luxury Collection pop-up will be open to the public at Casa Brera, a Luxury Collection Hotel, Milan from April 20 to 26, 2026, coinciding with Fuorisalone and Milan Design Week, and available for purchase at The Luxury Collection Boutiques and Maccapani.
