New data shows the number of HR professionals using business travel to attract and retain talent is increasing | News

New data from the Business Travel Show Europe, 24-25 June 2026, Excel London, shows a marked increase in the number of companies using business travel as a benefit to attract and retain talent – ​​from 18.57% to 20.17% in the last 12 months.
Of these, 5.88% include the assignment to make bleisure trips in their employee benefits offer and 1.68% allow workcations.
Although more than half (52.1%) do not use business travel as a talent root, this is significantly lower than last year’s 57.14%.
The findings highlight a growing awareness among HR teams of the importance of travel to employees, especially Millennial and Gen Z talent, as well as the normalization of work travel with vacations, and the rise of the digital nomad.
Louis Magliaro, Executive Vice President of BTN Group, said: “We are seeing a real shift in the way organizations think about business travel. It is no longer seen simply as a cost center, but is becoming a meaningful part of the employee value proposition. Especially for younger talent, the opportunity to travel, combine work with leisure and experience new cultures is a powerful differentiator. This data shows that HR teams recognize that, and Business Travel Show Europe will be the place to find shortcuts to designing a travel policy that can support attraction, retention and employee experience.”
Business travel is not just about logistics; it also impacts employee well-being, cost control, compliance, sustainability and talent attraction. Business Travel Show Europe is designed to help HR professionals balance all these priorities in one place. There are hundreds of travel and mobility suppliers who understand the HR impact of business travel and practical content in the conference program with sessions focused on sustainability, AI, geopolitics, cost management and more.
Business Travel Show Europe – where 3,000 buyers, suppliers and industry leaders come together to discuss travel trends and topics, meet and do business – will take place from 24 to 25 June 2026 at Excel London. HR professionals are invited to register now for free.
Note to editors: reveals a marked increase in the number of companies using business travel as a benefit to attract and retain talent – from 18.57% to 20.17% in the last twelve months.
Of these, 5.88% include the assignment to make bleisure trips in their employee benefits offer and 1.68% allow workcations.
Although more than half (52.1%) do not use business travel as a talent root, this is significantly lower than last year’s 57.14%.
The findings highlight a growing awareness among HR teams of the importance of travel to employees, especially Millennial and Gen Z talent, as well as the normalization of work travel with vacations, and the rise of the digital nomad.
Louis Magliaro, Executive Vice President of BTN Group, said: “We are seeing a real shift in the way organizations think about business travel. It is no longer seen simply as a cost center, but is becoming a meaningful part of the employee value proposition. Especially for younger talent, the opportunity to travel, combine work with leisure and experience new cultures is a powerful differentiator. This data shows that HR teams recognize that, and Business Travel Show Europe will be the place to find shortcuts to designing a travel policy that can support attraction, retention and employee experience.”
Business travel is not just about logistics; it also impacts employee well-being, cost control, compliance, sustainability and talent attraction. Business Travel Show Europe is designed to help HR professionals balance all these priorities in one place. There are hundreds of travel and mobility suppliers who understand the HR impact of business travel and practical content in the conference program with sessions focused on sustainability, AI, geopolitics, cost management and more.
Business Travel Show Europe – where 3,000 buyers, suppliers and industry leaders come together to discuss travel trends and topics, meet and do business – will take place from 24 to 25 June 2026 at Excel London. HR professionals are invited to register now for free.