Wyndham Crosses 100-Hotel Mark in Mexico | News
Wyndham Hotels & Resorts is celebrating a major milestone with more than 100 hotels open across Mexico. This achievement caps a period of steady expansion in one of the company’s key international markets, where the company has almost doubled its footprint in just five years, adding locations to top leisure, business and cultural destinations.
With a presence in more than 50 cities and 15 brands and a strong multi-brand pipeline of additional hotels in development, Mexico plays an important role in Wyndham’s international strategy. Fueled by several years of steady domestic demand, international tourism and continued investments in key coastal and urban markets, Mexico continues to be a major contributor to the company’s international portfolio, which has an average FeePAR premium of approximately 20% compared to the company’s existing international system.
In 2025, Mexico welcomed roughly 47.8 million arrivals, generating nearly $35 billion in foreign exchange earnings – both rising sharply year over year. With an aggressive target to grow international arrivals by double digits over the next five years, the country aims to become one of the five most visited destinations in the world by 2030, helping create a powerful runway for Wyndham to capture an even greater share of one of Latin America’s most vibrant travel markets.
“Mexico remains an important market for Wyndham and our brands continue to deliver the performance that owners and strategic partners rely on. That momentum opens doors for us to grow in high-potential locations across the country. As we add new hotels, we remain focused on delivering exceptional guest experiences and supporting both Mexico’s iconic and fast-emerging destinations.”
— Gustavo Viescas, president, Latin America and the Caribbean, Wyndham Hotels & Resorts
Stimulate expansion throughout Mexico
Wyndham’s growth in Mexico is driven by a focused strategy to expand where long-term traveler demand is strongest – both in established beach destinations and in fast-growing business and industrial centers.
The company has built scale by growing in segments that most appeal to both travelers and owners, including mid-range, upper mid-range, soft brand independents, all-inclusive and upper luxury resorts. This includes the launch of the Wyndham Alltra brand in 2021, which has helped meet rising guest demand for accessible, branded all-inclusive experiences in Mexico and beyond.
Wyndham has continued to accelerate its presence in Mexico thanks to the long-standing collaboration of key operating partners who have been driving growth for many years, especially in primary and secondary urban destinations. Groups such as Alzen, with more than 1,300 rooms; Bel Air, with more than 700 rooms; as well as Optima, Grupo Hola, FibraHotel and Fibra Inn have each played a critical role in strengthening Wyndham’s national footprint.
At the same time, the company has continued to expand through a series of multi-hotel partnerships, continuing to expand its reach across the country and beyond. Among them:
Grupo MX Hotels – A leading force in the Mexican hospitality sector and the group behind the Hotels MX brand. The company strengthened its long-term growth strategy last year by partnering with Wyndham. The agreement includes more than 800 rooms from 15 hotels in Trademark Collection by Wyndham, expanding the brand’s presence in key markets. Top hotels include Hotel MX Congreso CDMX, Trademark Collection by Wyndham and Hotel MX Más Centro CDMX, Trademark Collection by Wyndham.
Decameron All-Inclusive Hotels & Resorts – Decameron, a prominent all-inclusive resort operator throughout Latin America and the Caribbean, signed an agreement with Wyndham in 2023, making more than 2,600 rooms available at nine all-inclusive resorts throughout Latin America, including three locations in Mexico: Grand Decameron Complex Bucerias, A Trademark All Inclusive, Decameron Isla Coral Guayabitos Ramada All Inclusive Resort and Grand Decameron Los Cabos, A Trademark All Inclusive Resort.
Viva Resorts by Wyndham – Viva Resorts, one of Wyndham’s longest-standing partners in the region, owns and manages nine all-inclusive resorts throughout Mexico and the Caribbean, including two resorts in Playa del Carmen: Viva Maya by Wyndham, A Trademark All Inclusive Resort and Viva Azteca by Wyndham, A Trademark All Inclusive Resort. All nine resorts – totaling more than 3,700 rooms – are part of Wyndham’s Trademark Collection brand.
Palladium Hotel Group – Palladium, one of the region’s leading all-inclusive operators, entered into a strategic alliance with Wyndham in 2022, adding more than a dozen luxury and luxury resorts in Mexico and the Caribbean to the company’s Registry Collection Hotels brand. The alliance expanded in 2024 with five additional resorts across Spain. Top locations in Mexico include Grand Palladium Kantenah Riviera Maya, All Inclusive Resort and TRS Coral Costa Mujeres, a Registry Collection Hotel.
“Mexico remains one of our most active development markets. Owners value the strength of our brands, the reach of our commercial engine and the hands-on support of our teams. As long-term interest continues to grow in both established and emerging destinations, we continue to expand alongside owners and partners who see Wyndham as the right fit for their next chapter.”
— Maria Carolina Pinheiro, VP, Development, Latin America and the Caribbean, Wyndham Hotels & Resorts
Powered by the Wyndham Advantage
Wyndham’s growth in Mexico is made possible by the Wyndham Advantage – a combination of world-class marketing, distribution and other resources designed to put owners on the path to success. Including more than $425 million in investments in innovative technology since 2018, owners have access to the best technology from industry leading providers, including next-generation property management systems, as well as a growing membership base of more than 122 million enrolled Wyndham Rewards members worldwide.
For more information, including franchise opportunities in Mexico, visit www.wyndhamdevelopment.com.
