Maslow’s Kensington: the new members club from the team behind Mortimer House and 1 Warwick | News
Maslow’s, the collection of carefully curated membership homes designed to bring wellness into the working day, today opens its third location, Maslow’s Kensington. Located in The Kensington Building on Wrights Lane, the new 30,000 sq ft destination from the team behind Mortimer House in Fitzrovia and 1 Warwick in Soho represents a significant evolution of the members club experience, creating a destination where professional performance and personal wellbeing exist in harmony.
Located in an area quietly establishing itself as the wellness capital of London, with a combination of specialist clinics, luxury fitness clubs and medical spas, the opening marks Maslow’s first location in West London. Rather than treating wellness as an extra or an afterthought, every aspect of the home has been created to support focus, energy and long-lasting health throughout the day.
Guy Ivesha, founder and CEO of Maslow’s, led the redevelopment of The Plaza Hotel in New York before founding Maslow’s in 2017. For him, Kensington represents the culmination of a decade-long ambition: “We created Maslow’s Kensington in response to a shift we see in the way people want to work and live. Too often, wellbeing exists outside of the working day, something that people try to fit in before work, at lunch or afterwards.”
Fitness and well-being embedded in everyday life
At the heart of the House is a next-generation fitness and wellness offering, designed to fit into busy schedules rather than compete with them. The program is built around 15, 30, 45 and 60 minute wellness rituals and enables even the busiest professionals to integrate movement, recovery and mindfulness into the working week. Offerings include reformer Pilates, strength and conditioning, TRX, breathwork, sound healing, running clubs and restorative movement sessions, in addition to a program of complimentary wellbeing treatments, workshops and longevity-focused experiences.
The members-only gym features premium Technogym Artis cardio equipment, a fully customized Paragon x Gym80 strength training line and a dedicated exercise studio equipped with Balanced Body reformers. Performance diagnostic tracking tools, including Technogym Checkup and InBody Assessments, allow members to monitor fitness, recovery and health metrics as part of an integrated approach to wellness.
The June launch program includes weekly Maslow’s Run Club sessions with former Great Britain athlete Georgia Francis, reformer and mat Pilates classes, guided breathing workshops with BREAFLEX, immersive sound bath reset experiences with both Selia Sound and Lolo Sound, and a range of member mixers and recovery-focused events.
Meet Oria: good food, every day
Further reinforcing Maslow’s wellness philosophy is Oria by Maslow’s, the new nutrition-focused café concept led by Chef Talia Trup. The menu was developed in collaboration with dieticians Unique Health, making healthy choices intuitive rather than restrictive.
Designed to support energy, focus and long-term wellbeing throughout the working day, Oria’s menu focuses on seasonal produce, whole foods and functional foods, without refined sugars and with an emphasis on unprocessed ingredients. Performance-driven drinks will also be served throughout the day, including lion’s mane coffee, kombucha, cold-pressed immunity shots and nutrient-rich smoothies designed to support energy, digestion and recovery.
A house designed around human performance
Occupying the ground and first floors of The Kensington Building, Maslow’s Kensington offers a hospitality-led environment combining social spaces, studios and a gym, shared workspaces, private studies and meeting rooms.
Led by Mehrai Design with final styling and art curation by Studio Mercy, the interiors are inspired by psychology, neuroaesthetics and human-centered design principles. Natural daylight floods the building through four-metre-high windows, all of which feature operable fresh air panels, giving members access to natural ventilation throughout the day.
A sculptural spiral staircase encourages movement throughout the day, while a series of flexible spaces – the Pied à Terre, the Living Room, the Den – allow members to transition seamlessly between focused work, collaboration and social interaction.
