Switzerland Tourism joins the World Travel & Tourism Council as a destination partner | News

The World Travel & Tourism Council (WTTC) is pleased to welcome Switzerland Tourism (ST) as a destination partner.

Switzerland Tourism is the national destination marketing organization responsible for promoting Switzerland as a travel destination. In collaboration with the tourism industry and the public sector, it positions Switzerland globally as a high-quality, sustainable year-round destination for leisure and business travel.

ST is headquartered in Zurich and operates from 35 offices in 21 source markets in Europe, America, Asia and the Middle East. In total, the organization has approximately 280 employees, which corresponds to 255 full-time equivalents (FTE).

Gloria Guevara, President & CEO of WTTC, said: “We are pleased to welcome Switzerland Tourism as a destination partner of WTTC. Switzerland is known for its unique mountain landscapes, rich cultural heritage and a wide range of year-round experiences for both tourists and business travelers. We look forward to working together to support the sustainable growth of tourism and further strengthen Switzerland’s position as a premium destination on the world stage.”

Martin Nydegger, CEO of Switzerland Tourism, said: “By joining WTTC, Switzerland Tourism can work more closely with global tourism leaders, contribute Swiss perspectives to international discussions and help promote a tourism sector that is sustainable, resilient and economically strong. As a nationally mandated but independently managed body co-funded by taxpayers and industry partners, Switzerland Tourism aims to benefit from WTTC’s industry-led ecosystem, which enables direct engagement with global business leaders.”

As a Destination Partner, Switzerland Tourism underlines its commitment to international cooperation and shaping a sustainable, competitive future for global tourism, while promoting Switzerland as a must-visit destination worldwide.