ITB Asia 2026: debut of new experience zones and tours under the theme ‘Experiences in Motion’ | News
ITB Asia 2026 returns to the Sands Expo & Convention Center in Singapore from October 21 to 23, 2026, co-located with MICE Show Asia and Travel Tech Asia. The event is expected to welcome more than 18,000 participants, more than 1,500 quality buyers, more than 1,000 exhibitors and more than 160 speakers from the global travel and tourism sector over three days.
Under the theme ‘Experiences in Motion: Human-Centred Design in Travel & Tourism’, the 2026 edition will reflect the industry’s continued shift towards experience-driven travel, greater personalization and the increasing integration of technology throughout the traveler’s journey.
“The travel industry is undergoing a profound transformation, driven by changing traveler expectations and rapid technological advancements. With our 2026 theme, ITB Asia places human-centered design at the heart of the industry dialogue,” said Darren Seah, Executive Director of Messe Berlin Asia Pacific, the organizer of ITB Asia. “In its 19th edition, ITB Asia continues to serve as the leading platform in the Asia Pacific region, enabling meaningful connections, collaboration and real business results.”
Resorts World Sentosa has been confirmed as the official integrated resort partner for ITB Asia 2026. As one of Singapore’s leading integrated resorts, its participation underlines the event’s position as a key platform connecting global travel and tourism stakeholders in the Asia Pacific region.
New experience zones to showcase fast-growing travel segments
In response to changing traveler demands and emerging industry trends, ITB Asia 2026 will introduce new Experience Zones dedicated to gastronomy tourism, wellness tourism and adventure tourism, designed to provide targeted visibility and create targeted business opportunities for exhibitors operating in fast-growing travel segments. The new Experience Pavilion, powered by Tripadvisor, will highlight the growing importance of experiential travel and provide a dedicated platform for exhibitors to inspire, engage and connect.
Curated Guided Tours debut on ITB Asia
For the first time, ITB Asia will launch curated tours designed to connect buyers with targeted exhibitors across key sectors. The tours are intended to facilitate the structured discovery of exhibitors and create more targeted networking opportunities on the show floor, allowing buyers to maximize their time on site and connect directly with exhibitors aligned with their business objectives.
Strong international exhibitor participation
The show floor will feature a diverse, global line-up of key industry players. Confirmed exhibitors include tourism and travel companies such as Tourism Fiji and Turespaña, both new to ITB Asia 2026, as well as Booker Travel, Crossing Vietnam Tours, Go Galapagos, In Tours Portugal, Tourgreece, Towns of Italy and Thames River Sightseeing.
Airlines, attractions and destination operators including EVA Airways Corporation, Mandai Wildlife Group, Sentosa Development Corporation, Paradise City and Magical Pond Resort.
Hotel groups and hospitality brands are represented by BWH Hotels, GP Hotel Management, Melia Hotels International, ONYX Hospitality Group, Outrigger Resorts & Hotels, Pan Pacific Hotels Group, Radisson Hotel Group, The Shilla Hotels & Resorts, TUI Hotels & Resorts, United Hotels of Portugal, Worldwide Hotels and Wyndham Hotels & Resorts.
National and regional tourism organizations participating in ITB Asia 2026 include Chonburi Provincial Administrative Organization, Czech Tourism Authority, Jakarta Ministry of Tourism and Creative Economy, JETCO Johor Economic Tourism and Cultural Bureau, Kaohsiung City Government Lithuania Travel, Malta Tourism Authority, Penang Global Tourism, Phuket Tourism Association, Sarawak Tourism Board, Singapore Tourism Board, Taiwan Tourism Administration Office, Tourism Association of Sarajevo Canton, Tourism Authority of Thailand, Tourism Promotions Board Philippines, Visit Almaty, visitBerlin, Visit Estonia, visit Finland, visit Greater Palm Springs, visit Hungary, visit Iceland, visit Maldives Corporation, visit Norway and visit Rovaniemi.
Confirmed exhibitors at MICE Show Asia include Liberty Development GmbH, Ayana, Le Méridien Phuket Beach Resort and Festive Travel Event Management and Car Rent.
Travel Tech Asia will feature leading technology providers such as Exely, GoGlobal Travel, Juniper Travel Technology, Korean Tourism Startup Center, LY.com, OHMYHOTEL, Rakuten Travel Xchange, RateHawk, Sunrate Solutions, ToursHub and Tripla.
The Buyer Elite program continues to improve business results
The Buyer Elite Program continues to play a key role in ITB Asia’s business matchmaking offering, facilitating high-quality, pre-arranged meetings between exhibitors and carefully selected Leisure, MICE, Corporate and Travel Technology buyers for meaningful business outcomes.
Key industry associations and partners including Association of The Indonesian Tours and Travel Agencies (ASITA), ASTINDO, BWH Hotels, Cambodia Tourism Association (CATA), Enterprising Travel Agents Association (ETAA), EVINTRA, IME Consulting, Millennium Hotels & Resort (MHR), Network of Indian MICE Agents (NIMA), Outbound Tour Operators Association of India (OTOAI), Thai Travel Agents Association (TTAA), Tourism India Alliance (TIA) and United Travel Agencies and Operators Association (UTAOA).
