Hilton signs Conrad Meia Praia Algarve, a new luxury beach resort in the Portuguese Algarve | News
Hilton today announced the signing of Conrad Meia Praia Algarve, a new luxury beachfront resort that will showcase the globally recognized design and experience ethos of Conrad Hotels & Resorts in the Algarve when it opens in spring 2027. The project will be developed by the joint venture between PGIM’s real estate business, Sonae Sierra and Iberian Hospitality Solutions (IHSP) under a franchise agreement – marking the second collaboration with Hilton. The new resort will also include 21 Conrad branded residences.
Located above the idyllic Meia Praia beach, just a short drive from Lagos city, Conrad Meia Praia Algarve will feature 116 rooms and suites, all with stunning sea views, seven of which have private plunge pools. Resort amenities include two signature restaurants, a modern beach club, a poolside lobby and bar, indoor and outdoor pools, a Conrad spa, a modern fitness center and a sophisticated event space. The resort will reflect Conrad’s approach to modern luxury: bold, contemporary design; intuitive operation; and experiences that authentically connect guests to the Algarve.
Dan Wakeling, vice president, development, luxury & residential, Europe, Middle East & Africa, Hilton, said: “Conrad Meia Praia Algarve represents a significant milestone in Hilton’s luxury growth strategy across Europe. This exceptional beachfront resort will add to our growing portfolio of Conrad properties in the region, offering guests a new way to experience a luxury stay in one of Portugal’s most popular destinations. We are delighted to be working with the joint venture between PGIM Real Estate, Sonae Sierra and Iberian Hospitality Solutions (IHSP) and their experienced development team to bring this vision to life.”
Dino Michael, senior vice president and category head of Hilton Luxury Brands, said: “Conrad Meia Praia Algarve offers us an extraordinary canvas to express what modern luxury means today: a place where bold design, intuitive service and the natural beauty of the Algarve come together to create a stay that feels both grounded and transportive. As travelers seek a deeper connection with the world around them, this resort will deliver an experience shaped by culture, craft and a true sense of place.”
On behalf of the joint venture between Sierra, PGIM and IHSP: “We are proud to once again collaborate with Hilton on the development of Conrad Meia Praia Algarve, a project that reflects our commitment to creating world-class hotel experiences. This investment is fully aligned with the strategy of our joint venture, which focuses on acquiring, developing and actively managing differentiated hospitality assets in established tourism destinations. Backed by IHSP’s operational expertise and located in one of the most attractive and resilient tourism markets of Portugal, this project reinforces our ambition to diversify our portfolio with high-quality assets while contributing to the long-term improvement of the country’s tourism offer.”
This represents the second investment of the joint venture between Sonae Sierra and Iberian Hospitality Solutions (IHSP), which aims to acquire, develop and actively manage differentiated hospitality assets, with a target gross asset value of approximately €200 million, following the first acquisition completed in April 2024, with the opened Cénica Porto Hotel, Curio Collection by Hilton, located in the heart of Porto.
The Algarve is one of Europe’s premier leisure destinations, known for its year-round sunshine, world-class golf courses and charming coastal towns.
Conrad Meia Praia Algarve will join Hilton’s growing portfolio in Portugal, which currently includes 30 commercial hotels and 16 in the pipeline. The new signing builds on Conrad Algarve’s success in Quinta do Lago and further strengthens the brand’s presence in the region. The property will join a number of upcoming luxury Hilton hotel openings across Europe, including Waldorf Astoria Admiralty Arch and Sandblu Santorini, LXR Hotels & Resorts.
Conrad Meia Praia Algarve – Fast Facts
Opening: spring 2027
Location: Meia Praia Beach, Lagos, Algarve, Portugal
Developer: Wonder Hotel Ventures SA
Key count: 116 rooms and suites (all with sea views; seven with private plunge pools) and Conrad Branded Residences
Dining: Two restaurants including a specialty restaurant, beach club, lobby bar and pool bar
Amenities: Indoor and outdoor pools, spa, fitness center, meeting room
Brand: Conrad Hotels & Resorts
