HUNTERMOSS LAUNCHES NEW WEBSITE TO DISPLAY ITS EVOLVED LUXURY TRAVEL OFFERINGS | News
Luxury travel specialist HunterMoss is launching a new website shaped by 18 years of expertise in designing immersive, high-quality travel. The brand’s new digital expression reflects the expectations of today’s discerning traveler, combining rich, destination-focused storytelling with intuitive navigation to deliver the high-touch user experience synonymous with every HunterMoss guest journey.
The launch supports a broader phase of strategic growth for HunterMoss and follows a series of recent milestones, including the rebrand of Ultimate Driving Tours in 2025, the debut of luxury driving in the US and the expansion of its global travel team.
Founded in 2008 on the principle of creating journeys that delve deeper into a region behind the wheel of a supercar, HunterMoss pioneered a new format of luxury travel that exceeded conventional expectations. With a distinctive portfolio of supercar journeys across Europe and the US, each itinerary offers guests a fresh perspective from which to explore a destination, supported by expert guidance, cultural insight and access to sought-after hotels and regional chef-driven dining experiences.
Over the past 18 years, the signature HunterMoss approach has evolved into self-guided supercar journeys, tailor-made travel experiences and elevated Formula 1 hospitality.
“Our guests represent the new generation of luxury travelers – independent, culturally curious and drawn to more meaningful journeys that offer expert insight and attention to detail. They expect travel to feel effortless and deeply personal. Our new website is the first point of discovery in that journey – bringing together HunterMoss’ distinctive brand identity, our passion for the destinations we work in, and nearly two decades of specialist experience in designing thoughtful, emotionally rich travel experiences.” Anthony Moss, CEO and Founder of HunterMoss
SIGNATURE TRAVEL
Unlike large tour formats, HunterMoss’ signature driving tours are designed for small, like-minded groups of up to ten couples, focusing on a preventative approach to hospitality, detailed planning and trusted local relationships. With a focus on shared connection and irreplaceable experiences, each trip balances the privacy of independent travel while creating lasting memories.
Spanning Europe and the US’s most spectacular regions and scenic roads, from the Tyrolean Alps and Burgundy to Napa Valley and the untamed western US, the routes are designed to capture the character of each destination and are explored at a measured pace in the latest Ferrari, Porsche and Lamborghini models.
In Europe, the Taste of Tuscany Supercar Tour introduces a scenic immersion into the region’s unhurried lifestyle, gastronomy and wine culture. Guests travel through rolling vineyards and Renaissance towns, with evenings unfolding over seasonal tasting menus, aged Barolo wines and shared conversations. Presenting a more expansive multi-country odyssey and the highest expression of luxury hospitality, the European Supercar Tour & Monaco Grand Prix Yacht Hospitality follows an iconic route through the most dramatic roads of Switzerland, Italy, Monaco and France, from Swiss Alpine passes and the Italian lakes to the Côte d’Azur coastline, culminating in exclusive trackside superyacht hospitality during the Monaco Grand Prix.
Signature American routes explore the country’s most cinematic landscapes. Taking place in August, The Hudson Valley Supercar Getaway offers a cultural retreat, with farm-to-table dining set against riverside towns and softly lit hills. A slower, more soulful escape, The Blue Ridge Mountains Weekend Getaway captures the change in mood, light, and temperature as summer turns to fall, a quieter journey that combines winding mountain ridges and quiet stretches of parkway with relaxed Southern hospitality.
SELF-GUIDED SUPERCAR TRIPS
Customized luxury self-driving trips so guests can travel at their own pace in a supercar of their choice. Each route brings together exceptional accommodation, chef-driven dining concepts and unexpected encounters. Built on decades of insider knowledge and delivered with concierge-level attention from the on-site HunterMoss team, the itineraries remove the complexity of self-planning with a seamless blend of personalization, independence and reassurance.
CUSTOMIZED TRAVELS
Unique of its kind [holidays/vacations] conceptualized exclusively for the guests’ needs, whether it be the HunterMoss supercar fleet or focusing entirely on the destination itself. From milestone celebrations to multi-generational escapes, each setting, accommodation and dining experience brings unique local charm and discovery, supported by a high-touch, concierge-led approach to ensure every detail is taken care of seamlessly.
BUSINESS TRAVELS
Journeys that redefine traditional business incentives and provide a more purposeful and memorable way to inspire, reward and connect. Spanning destinations such as the vineyard-lined valleys of California and the alpine landscapes of Switzerland, each route combines deliberate pace, excellent hospitality and impressive moments.
SPECIAL FORMULA 1 EXPERIENCES
A more curated, high-quality way to experience Formula 1. From watching the Monaco Grand Prix aboard a privately chartered superyacht to experiencing the atmosphere of Monza or the season-opening energy of Melbourne, each fully managed program combines prestigious trackside viewing with behind-the-scenes access.
Developed to better support customers and trade partners, HunterMoss’ new website showcases how each journey connects guests to the landscapes, people and culture that define each destination.
Discover more at:
www.huntermoss.com
