IHG Introduces Garner Hotels in Greater China | News
IHG Hotels & Resorts (IHG) announced the official debut of Garner Hotels, its 14th brand in Greater China, further strengthening its portfolio in the region. Garner offers a highly customizable, conversion-friendly model that allows owners to unlock value with efficient and practical solutions. While upholding the quality and consistency of an international brand, Garner encourages each hotel to express its own character and provide a stay that is relaxed, easy and full of personality. As the mid-to-upper midmarket continues to evolve and demand for upgrading existing hotels increases, Garner offers an attractive new option for owners, combining efficiency with flexibility.
Daniel Aylmer, CEO of IHG Greater China, said: “Having a longstanding presence in Greater China, we have seen the sector enter a more refined stage of development. The introduction of Garner hotels in the region demonstrates our deep commitment to this market and reflects how we are responding to the growing demand for conversions. Garner strengthens our portfolio in the conversion market and complements our luxury and lifestyle brand Vignette Collection and our premium brand voco to offer a broader range of solutions for different The high adaptability and flexible conversion model enable a strong balance between investment efficiency and guest experience. We look forward to supporting owners in building more resilient and sustainable investment models while contributing to the high-quality growth of Greater China’s hospitality sector.”
Since its global launch in 2023, Garner has grown rapidly, with more than 100 hotels now open worldwide, making it one of the fastest growing brands within IHG. The debut in Greater China marks the next phase of the brand’s global expansion.
Built on standards, designed for individuality
As the mid-to-upper mid-market evolves, a new generation of travelers is looking for more than just consistency and quality. They increasingly value individuality, emotional connection and experiences that feel both reliable and distinctive. Garner responds to this demand with its brand proposition: For all the travel you’re on, we make it allowed.
Guided by its global brand philosophy, Garner embraces adaptability in design, local expression and guest touchpoints, allowing each property to reflect its own identity. Designed for spirited, flexible travelers, the brand brings its ethos to life through three core experience pillars:
Make it easy: From extended breakfast hours to 24-hour delivery services, Garner adapts to each guest’s lifestyle, allowing travel to flow naturally without strict schedules.
Good Things to Keep You Going: From self-serve beverage stations to diverse breakfast experiences, spaces and services are designed to be used in multiple ways, giving guests the freedom to participate based on their preferences.
Made with Character: Through interactive touches such as welcome treats, community voices and creative elements such as coffee cup drawings, Garner offers guests the opportunity to express their personality and put their own stamp on each stay.
Efficient, flexible and rewarding conversions
As conversion becomes a fast-growing area in the hospitality industry, Garner is designed to meet owners’ key needs, from investment efficiency to product customization and operational performance. Built around its conversion-friendly approach and brand philosophy Relax, Flexible, Purposefully Different, Garner offers an integrated solution that combines flexibility, distinctiveness and guest appeal:
Relaxed: Garner supports a variety of project types through light, medium and heavy renovation models and allows owners to optimize costs and timelines, delivering more stable returns with a balanced level of investment.
Flexible: A design system that is both inspiring and adaptable allows hotels to respond to different circumstances, creating distinctive identities within a consistent brand framework.
Purposefully Different: Through differentiated guest experiences and unique design expressions, Garner helps hotels differentiate themselves in a competitive marketplace and translate unique experiences into long-term brand value.
Additionally, Garner fits seamlessly with IHG’s global platform, including access to more than 160 million IHG One Rewards members, as well as its distribution network, revenue management systems and digital marketing capabilities, to support strong and sustainable performance.
With its debut in Greater China, Garner has already shown early market traction. The region’s first hotel, Garner Beijing 798 Art District, is now open and serves as a showcase of the brand’s conversion efficiency. The project moved from owner involvement to soft opening in a short time frame, highlighting Garner’s conversion-friendly advantage. At the same time, several projects have already been signed in key locations, including Shanghai Lujiazui, Chongqing Jiefangbei and Hangzhou West Lake, reflecting the owners’ strong confidence and growth momentum.
Garner will continue to focus on prime locations in key cities, working closely with owners to unlock the potential of existing assets and seize opportunities in the evolving conversion segment. With efficient development paths and a robust operational platform, Garner is well positioned to support the next wave of hotel upgrades, creating spaces where travelers can feel comfortable, express themselves and truly feel at home wherever they stay.
