Fliggy goes live with bookings via AI interface | News

Chinese online travel platform Fliggy – the travel division of Alibaba Group – can confirm that its AI interface can now process bookings after a trial period.

This was made possible through the use of parent company Alibaba’s consumer-facing application Qwen App, which is available to users in China and received more than 200 million AI-native shopping orders during the recent Chinese Spring Festival campaign.

As a result, Fliggy’s total AI orders increased by 800% during the Spring Festival period – with attraction ticket bookings proving to be the most popular use and orders increasing more than 24 times. Meanwhile, conversion rates for airline tickets, train tickets and attraction tickets have become comparable to those of OTAs with decades of experience.

Dr. Alex Chen, Chief Technology Officer at Fliggy, says:

“After launching a series of AI travel planning products in 2025, our AI interface has moved closer to execution, from planning support to enabling actual booking fulfillment.

“Alibaba’s AI-native application, Qwen, can now deeply integrate core services across Alibaba’s ecosystem – including Fliggy, Taobao, Taobao Instant Commerce, Alipay and Amap. By leveraging this capability, Fliggy is leading the shift: consumers can now use natural language to ask the AI ​​to complete travel bookings on their behalf, as travel becomes increasingly integrated with more lifestyle scenarios such as shopping, food delivery and movie ticket booking.

“Consumers are already moving from using AI just for search to actually using AI to complete tasks – we’re pleased to see that dozens of forward-thinking destinations and major travel brands have already partnered with Fliggy to explore potential AI collaborations to be part of this shift.”

This news follows Fliggy’s confirmation late last year that the company is taking the lead as the first Chinese online travel player to take a multi-agent approach to building AI-powered products to prepare for the shift from ‘online travel agencies’ to ‘omni-intelligent travel agencies’.

To deliver this vision to customers around the world, Fliggy consistently launched new AI-powered products in 2025, both consumer-facing and B2B, including the launch of its smart AI travel assistant ‘AskMe’ and an AI solution from its business travel division, AliBtrip.

European partners are already integrating these products to attract and serve Chinese outbound tourists in innovative ways.