IHG accelerates growth in Egypt with double signing of Holiday Inn | News
IHG Hotels & Resorts, one of the world’s leading hotel companies, has signed management agreements for two new Holiday Inn-branded hotels in Aswan, Egypt, marking the brand’s entry into one of the country’s premier heritage and tourism getaways. The agreements, signed with Misr Holanda and Avenue for Development, will see Holiday Inn Aswan and Holiday Inn Resort New Aswan come to market, adding a total of 400 keys to IHG’s growing portfolio in Egypt.
Globally, Holiday Inn is one of the most iconic and trusted hospitality brands in the world, with a network of more than 1,200 hotels. Rooted in a service philosophy based on creating better stays and true moments of connection, the brand is committed to helping guests get the most out of every trip.
Holiday Inn Aswan will have 200 keys and will be located close to the city center and major tourist attractions – ideally positioned to cater to both domestic and international travelers looking for easy access to Aswan’s cultural and historical attractions. Set to open in 2029, the hotel will feature three dining options and meeting rooms across five versatile locations.
Holiday Inn Resort New Aswan will be located in the newly developed area of New Aswan, bringing high-quality branded accommodation to an emerging part of the city. Set to open in 2030, the resort will feature 200 keys carefully designed to appeal to travelers seeking a resort-style stay in a destination defined by its natural beauty and cultural richness.
Haitham Mattar, Managing Director, India, Middle East & Africa, IHG Hotels & Resorts, said: “Egypt remains a priority growth market for IHG in the region and a market where we have a deep-rooted history and long-standing presence. We are proud to build on that legacy by signing Holiday Inn Aswan and Holiday Inn Resort New Aswan, which are expanding in one of the country’s key tourism gateways. Aswan continues to attract both domestic and international travellers, and These signings enable us to meet the growing demand for high-quality branded accommodation with globally trusted brands. They also reflect our long-standing commitment to Egypt and the strength of our partnerships with local owners as we continue to grow in this important market.”
Commenting on the signing, Dr. Scary. Ibrahim Sadek, CEO of Misr Holanda for Tourism and Hotel Investment and Avenue for Development said: “Our partnership with IHG reflects our confidence in their strong brand portfolio and operational expertise. Holiday Inn Aswan and Holiday Inn Resort New Aswan are strategic additions for us as we continue to grow within the hospitality sector. As the area continues to develop, we see great potential for a high-quality international hospitality offering that can meet the needs of both local and international visitors. With IHG’s global expertise and the strength of the Holiday brand Inn, we are confident that the resort hotel will become an important addition to the destination’s hospitality landscape.”
Aswan ranks as one of Egypt’s most fascinating tourist destinations, celebrated for its breathtaking Nile landscapes, rich Nubian culture and exceptional concentration of ancient heritage sites. Its strategic location on the Nile, combined with its deep historical significance and access to iconic landmarks such as the Temple of Philae, continues to position the city as a major tourism hub offering visitors a unique blend of natural beauty, archaeological heritage, river travel and immersive cultural experiences.
IHG Hotels & Resorts currently operates 10 hotels in Egypt across 5 brands including InterContinental, Crowne Plaza, voco, Holiday Inn and Staybridge Suites. The Group’s long-term commitment to Egypt’s hospitality sector is further underlined by a pipeline of 23 hotels set to open in the coming years.
