Data Appeal becomes the world’s largest travel information ecosystem for tourism destinations | News
The Data Appeal Company, part of Almawave / Almaviva Group, today unveiled its new brand framework that brings together their combined capabilities into a cohesive family of solutions, with Mabrian as its Tourism Destinations division. This move reflects the shared vision of building the world’s largest travel intelligence ecosystem for data-driven destination management.
The introduction of this family of brands represents a decisive step towards a fully integrated, one-stop-shop data intelligence environment, designed to deliver a seamless and frictionless ecosystem. Powered by cutting-edge AI-driven technology and deep domain expertise, it serves key industries including travel and tourism and hospitality, as well as retail, real estate, banking and fast-moving consumer goods. Businesses and tourism destinations around the world will have access to a comprehensive suite of insights, services and solutions to better understand performance, anticipate trends and respond to changing challenges.
At the heart of this evolution is the integration of Mabrian’s specialist travel information capabilities in key areas of tourism and destination management, including air connectivity, market demand, traveler sentiment, tourism supply and competitiveness, spend impact and sustainability, together with the advisory service provided by a team of long-standing travel information experts.
“Today’s announcement highlights the strength of our track record and technological innovation being applied to the tourism market,” said Valeria Sandei, Chief Global AI Almaviva Group and Chairman of The Data Appeal. “This new value proposition drives us to continuously strive for excellence, consolidating our global leadership in data analytics applied to the travel sector and taking us to the next level of excellence.”
“In today’s dynamic and increasingly complex travel environment, destinations need more than data; they need connected intelligence that turns insight into action,” said Àlex Villeyra, CEO of Data Appeal. “This evolution brings together technology, innovation and deep sector expertise into a unified ecosystem that enables smarter decision-making, increases resilience and unlocks new opportunities for the travel industry as a whole.”
This milestone also strengthens Data Appeal’s broader portfolio, which includes advanced solutions such as Coach, the digital reputation and revenue optimization platform, and Location, a spatial intelligence solution to support strategic territorial planning – together creating a more powerful and holistic business intelligence offering.
This integration process, which will continue to evolve until 2026, will be championed by Àlex Villeyra, recently appointed CEO of Data Appeal, who will support the alignment of technology, expertise and service delivery across the organization as this evolution continues.
