Club Med appoints Marc Lauret as sales director for Singapore and Malaysia | News
Club Med is pleased to announce the appointment of Marc Lauret as Sales Director for Singapore and Malaysia, reinforcing the brand’s commitment to accelerating growth and deepening partnerships in two of Southeast Asia’s most dynamic outbound travel markets.
With a proven track record of driving commercial performance, digital transformation and trade engagement, Marc brings a wealth of international experience to his new role. His appointment comes at a crucial time as Club Med continues to strengthen its premium position while expanding its presence across both its sun and ski resort offerings.
A proven leader in driving sales transformation and trade growth
Marc Lauret joins the Southeast Asia team with an impressive portfolio of achievements across multiple markets, including the UK, Ireland and the Nordics. Known for his strategic and data-driven approach, he has successfully led initiatives that significantly improved indirect and MICE sales performance.
Among his major achievements:
· Accelerated indirect sales growth
Marc defined and executed a multi-market commercial strategy that positioned the Club Med Travel Agent Portal as the central ecosystem for travel partners, integrating booking tools, product content and performance tracking.
This contributed to a threefold increase in bookings during the winter 2026 sales campaign, thanks to stronger engagement with travel agency partners.
· Strengthened trade partnerships
He introduced a structured Service Level Agreement (SLA) framework and launched a loyalty program for travel agencies, rewarding high-performing partners and promoting long-term collaboration.
· Extensive product mix
Successfully increased the share of solar resort bookings from 13% to 20% within two years, even within traditionally ski-focused distribution environments.
· Increased MICE offering
Marc was instrumental in positioning Club Med as a premium Meetings & Events (MICE) provider, delivering +36% growth through curated resort experiences and large-scale privatizations, while increasing direct corporate customer share to 58%.
· Scaled digital distribution
He strengthened e-distribution capabilities through API integrations and Channel Connectivity Manager for BA, notably expanding partnerships such as British Airways Holidays to become a leading global distribution partner (outside China).
· Champion of data and performance insights
By implementing automated reporting and AI-powered insights for travel agents, Marc enabled partners to make smarter, faster business decisions.
A positive view of 2026 and beyond
Marc’s appointment marks a forward-looking strategy for Club Med in Singapore and Malaysia – one that prioritises trade empowerment and digital innovation.
“We see strong momentum in both markets, driven by robust trade partnerships and evolving traveler expectations. I look forward to working closely with our partners to unlock new growth opportunities and deliver exceptional vacation experiences to our guests,” said Marc Lauret.
With travel demand continuing to rise and prepaid bookings showing robust performance, Club Med is well positioned to drive sustainable growth in the Singapore, Malaysia markets.
