Beyond Green celebrates five years of impact and relaunches I Prefer Points for Good | News
Beyond Green, a global community of bold leaders advancing sustainable travel, celebrated its five-year anniversary on Earth Day with the launch of a year-long celebration designed to celebrate five years of impact while paving the way for the next chapter of sustainable travel leadership. The brand is launching a year-long program of initiatives to celebrate the brand’s evolution, impact and continued commitment to shaping a more responsible future for travel.
Since its launch in 2021 by Preferred Travel Group, Beyond Green has become a leading force for positive change in the global travel industry. Beyond Green has experienced a steady growth of several hotels, resorts and lodges, each maintaining high sustainability standards in the areas of environmentally sound practices, support for natural and cultural heritage, the social and economic well-being of local communities and sustainable tourism management.
Building on a strong base of 24 founding members, Beyond Green has nearly tripled its footprint through a carefully considered expansion approach. The brand has developed its strategic partnerships, deepening collaboration with industry leader andBeyond and joining prominent non-profit organizations such as The Travel Foundation, 1% For The Planet and Travalyst to amplify industry-wide impact and increase collective progress. At the same time, Beyond Green has evolved into a more comprehensive sustainable travel platform, bringing together its global portfolio, Beyond Green Hotels, with the consulting expertise of Beyond Green Consulting, while expanding engagement with destinations, partners and global coalitions to advance responsible tourism worldwide.
“As we celebrate five years of Beyond Green, we honor a growing global community united by a shared belief: that travel can and should be a catalyst for positive impact,” said Philipp Weghmann, president of Beyond Green. “This milestone reflects the collective commitment of our members and marks the beginning of an ambitious new chapter focused on deeper collaboration, expanded services and measurable results.”
To commemorate the anniversary, Beyond Green is launching ‘Impact in Five’, a series of targeted programs and announcements to be rolled out throughout 2026. These initiatives highlight the brand’s evolution, its growing global footprint and its commitment to advancing sustainable travel through collaboration, innovation and data-driven impact.
To mark the start of these initiatives, I Prefer Hotel Rewards, Beyond Green’s loyalty program, is relaunching I Prefer Points for Good. Members are invited to use their I Prefer points to support meaningful action that benefits the planet, from nurturing resilient communities and preserving wild places to advancing impactful conservation and sustainable community development initiatives. When members donate their I Prefer points to Wild Impact, the nonprofit partner of Beyond Green members and Beyond, their contributions directly support efforts to protect wild landscapes, partner with local communities and create positive long-term change where it matters most.
For more than 30 years, the non-profit organization Wild Impact has worked with andBeyond to support the conservation of wild landscapes and seascapes, and the sustainable development of the partner communities living within and adjacent to them. The organization’s work spans a range of focus areas in the regions it serves, including supporting resilient, biodiverse landscapes and seascapes; developing community education and healthcare infrastructure; unlocking next-generation talent and the potential of young leaders by expanding access to tertiary opportunities and impactful environmental education; and improving climate resilience, building entrepreneurial capacity and boosting youth employment.
Designed to inspire responsible travel, the offering highlights meaningful, locally rooted experiences that reflect Beyond Green’s commitment to protecting nature, celebrating culture and supporting communities. To further increase impact, I Prefer will match every point donated, up to one million points, effectively doubling every contribution. Point donations will be accepted in select increments from April 22 through May 31, 2026. The money raised will support the Community and Conservation Rangers in the Okavango Delta, who work at the intersection of people, wildlife and the environment. They teach environmental education classes in schools, support communities affected by human-wildlife conflict, and lead climate resilience initiatives focused on food security and access to water.
To learn more about I Prefer Points for Good, travelers are invited to visit iprefer.com/beyond-green/points-for-good and explore the Beyond Green portfolio via the brand’s website staybeyondgreen.com.
