Bermuda Tourism Authority announces new CEO: Jan Hutton | News

The Bermuda Tourism Authority (BTA) has selected Jan Hutton as its new Chief Executive Officer.

Ms Hutton is a respected global tourism leader and most recently Chief Executive Officer of Australian Tourism Data Warehouse (ATDW). She is a trusted advisor to governments, companies and international organizations driving destination competitiveness.

In appointing Ms. Hutton, the BTA Board recognized a people-focused transformation leader working at the intersection of destination strategy, AI innovation and sustainable growth. Her career spans more than twenty years in the Middle East, Africa and Asia Pacific. Her roles include Managing Director at Ogilvy Group, Director at Nielsen Company, Chief Marketing Officer roles at Deloitte Consulting, South African Tourism, Destination Gold Coast and Destination NSW. With global companies such as Salesforce, Barclays and BHP Group also shaping her career, she is widely regarded as a trusted voice for destinations navigating economic uncertainty and evolving consumer behavior.

Ms Hutton has received numerous industry awards including ‘Most Impactful Women Shaping Australian Travel & Tourism (2025)’, ‘Most Influential CEO in Tourism Strategy’ (2023), ‘Top 100 Global Travel Marketing Experts’ (Travelstart) and ‘Top 50 Brand Marketer’ (SKIFT). She also served on Australia’s THRIVE 2030 ‘Reimagining the Visitor Economy’ panel as Director of the GIFT (Griffith Institute for Tourism) Advisory Board.

Ms. Hutton will join the BTA team on July 1 and dedicate her first few weeks to listening and learning from the team, industry partners and community leaders.

BTA Chairman William “Billy’ Griffith added: “The BTA Board of Directors welcomes Ms Hutton and looks forward to working with her for the continued advancement of our tourism product. She brings a wealth of experience in destination marketing, digital transformation and visitor economy strategy across three continents. Her expertise will contribute to the BTA mission to make Bermuda a premier destination for visitors. Ms Hutton joins the BTA at a critical time when important new foundations are being laid in our visitor economy: new hotel capacity, air bridge development and product investment. Her role is to ensure that the marketing and commercial strategy is ready to capture and take advantage of what is to come.”

Ms Hutton said: “I am truly honored to be joining the BTA, and I do not take the responsibility that comes with this role lightly. Before I do anything else, I am here to listen. The BTA team has held the line through a difficult period – they know this destination, they know this industry, and their perspective is vital. I come here with my eyes open.”

Acting CEO Erin Wright will resume her role as Chief Operating Officer once Ms. Hutton assumes the role.

Mr. Griffith added: “On behalf of the Board of Directors, I would like to sincerely thank Erin for her dedication and leadership during her time as Acting CEO. She has provided critical stability and continuity for the organization during a significant period of transition, while ensuring the BTA continued to deliver on its core mandate and strategic priorities. Under her leadership, the organization has strengthened relationships with key stakeholders, advanced key initiatives and successfully recruited several senior leaders who will help support the BTA’s next phase of growth and transformation. The Board of Directors is very grateful for her commitment to the organization, the industry and Bermuda at a particularly demanding time.”

Bermuda is a rare destination – one with real emotional resonance, a loyal visitor base and a proud tourism legacy. That legacy is important, and so is what comes next. Global destination marketing has entered the most transformative period we’ve ever seen: driven by AI, changing traveler values, intensifying competition and a fundamental reset in the way people choose where to go and why. No destination gets free access to this. There is real work to be done. Bermuda competes in one of the world’s most demanding tourism corridors. We have to earn our place every time. I’m here to do that work, together with the team, our industry partners and the community that are at the heart of everything we do. This is a collective effort and I am proud to be a part of it.”