A Sunset Strip icon reemerges as The Valorian Los Angeles, Curio Collection by Hilton | News
A new chapter begins on the Sunset Strip as Mondrian Los Angeles reemerges as The Valorian Los Angeles, Curio Collection by Hilton. The relaunch introduces a sophisticated new identity that honors the property’s cultural legacy while ushering the property into a new era in West Hollywood.
Located in the center of iconic Sunset Boulevard, this trendsetting luxury hotel has long been a destination for tastemakers and travelers. It was originally brought to life in 1996 as the Mondrian with an unmistakable design sensibility, and later reimagined via a major redesign in 2018 that cemented its status as a modern West Hollywood icon.
Cinematic and confident, the property channels the creative energy of West Hollywood and introduces a renewed sense of style and experience along the Sunset Strip.
As part of the rebrand and relaunch, the hotel will be operated by Pivot, the lifestyle operating group of Davidson Hospitality Group, and will join Curio Collection by Hilton, a global portfolio of distinctive hotels designed to immerse guests in unique moments in the world’s most sought-after destinations. The affiliation allows The Valorian to maintain its individuality while taking advantage of Hilton’s global scale, distribution platform and Hilton Honors loyalty program, introducing the hotel to a broader audience of discerning global travelers.
“The Valorian marks the next evolution of a hotel that has long helped define the Sunset Strip,” said Randy Diamond, regional vice president, operations, Pivot. “We maintain the edge, creativity and sense of occasion that made this property iconic, while elevating the guest experience through a refined new identity, Hilton’s global platform and the introduction of White Rabbit Sky Lounge for the next era of West Hollywood.”
“The Valorian is a perfect fit for Curio Collection by Hilton,” said Brooke Thomas, brand leader, Curio Collection by Hilton. “It reflects the creative spirit and cultural energy that define West Hollywood, while offering a unique experience deeply rooted in its location. That’s exactly the kind of experience Curio Collection aims to deliver in its growing global portfolio.”
Inside, The Valorian continues to deliver the surreal and sophisticated design experience that has defined the property for decades, from the dramatic arrival set of 9-metre high entry doors to interiors with bold colours, rich texture and ambient lighting. The experience unfolds with intentional artistry. Guests step into a lobby designed as a living work of art, an immersive space that intrigues and rewards exploration.
The hotel will continue to present a dynamic program of rotating art installations and cultural activations, rooted in the enduring creative spirit of West Hollywood.
The rooms and suites reflect the bright, modern aesthetic introduced in the property’s redesign, with sweeping views of the Sunset Strip, the Hollywood Hills and the downtown Los Angeles skyline. The hotel also features a collection of exceptional suite experiences thoughtfully designed for extended stays, special occasions and quintessential West Hollywood weekends.
The hotel’s legendary rooftop enters a new era with the debut of the White Rabbit Sky Lounge, formerly the critically acclaimed SkyBar. High above the city, White Rabbit combines panoramic views of the Hollywood Hills and downtown Los Angeles skyline with an elevated, design-focused atmosphere, now complemented by dynamic day-to-night programming that transitions seamlessly from sun-drenched lounging to nighttime energy. New seasonal activations and immersive experiences will debut throughout the spring, alongside a curated cocktail menu that spotlights inventive, forward-thinking creations. Together, these elements set the stage for a refined social destination, with a fresh aesthetic evolution that will be unveiled at the beginning of summer.
Casa Madera continues as a signature dining destination
Casa Madera continues to welcome guests continuously and remains an essential part of the property’s culinary identity. Celebrated for its energetic atmosphere and sophisticated approach to modern dining, the restaurant continues to attract hotel guests and locals alike for an immersive experience as The Valorian enters its next chapter.
The Valorian Los Angeles, Curio Collection by Hilton is part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 27 different hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose virtually any combination of points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app. To celebrate the opening, guests who book direct can enjoy 5,000 free Hilton Honors bonus points and a box of handmade artisan truffles from Le Belge. This exclusive offer is available for stays booked between April 1 and October 1, 2026
