The Standard, Brussels joins World of Hyatt and expands The Standard’s global loyalty offering | News

Hyatt Hotels Corporation has announced that The Standard, Brussels is officially joining World of Hyatt, Hyatt’s award-winning global loyalty program. The milestone marks an important step in the continued integration of The Standard brand into Hyatt’s global ecosystem, further expanding access to its culturally driven hotels to a growing base of loyalty members around the world. The Standard, Brussels is the first Hyatt hotel in Belgium.

Following the broader integration of The Standard portfolio into Hyatt, the Brussels property represents a new European addition to the program. With this launch, World of Hyatt members can earn and redeem points on nearly the entire Standard portfolio, unlocking the brand’s signature blend of design, nightlife and cultural programming across Hyatt’s global platform.

The first from World of Hyatt in the heart of Brussels

The Standard, Brussels is a dynamic destination for locals and international travelers alike, embodying the brand’s ethos of bold design, vibrant social spaces and a strong connection to the city’s cultural fabric.

Located at the intersection of creativity and community, the hotel features distinctive interiors that reflect Brussels’ evolving creative scene, vibrant food and beverage options rooted in local and global influences, as well as a robust calendar of cultural programming, from music to art and nightlife.

The World of Hyatt integration allows guests to earn and redeem points during their eligible stays, access elite member benefits including complimentary room upgrades and exclusive perks, as well as progress toward tier status and milestone rewards.

With nearly all Standard hotels now part of World of Hyatt, the integration enhances the brand’s visibility and offers members more opportunities to participate in its distinctive approach to hospitality in key international destinations.