The Destination by Hyatt brand debuts in Portugal with the opening of Masana Algarve | News

Hyatt Hotels Corporation has announced the opening of Masana Algarve, the first Destination by Hyatt resort in Portugal. The hotel opening builds on the brand’s recent launches in Lisbon and Madeira and reflects Hyatt’s continued brand expansion across Portugal, with plans to triple the number of rooms at Hyatt hotels in the country by 2027.
Located in Olhos de Água, a quiet coastal neighborhood in the municipality of Albufeira, Masana Algarve offers a luxurious living experience just steps away from the Atlantic Ocean. Framed by winding coastal paths, iconic cliffs and panoramic sea views, the resort offers a relaxing retreat for wellness enthusiasts to immerse themselves in the beauty of their surroundings. The nearby Olhos de Água and Maria Luísa beaches are known for their golden sands, turquoise waters and traditional fishing heritage. Small villages, residential areas and Albufeira’s old town are close by, giving you easy access to cultural attractions, restaurants and nightlife.
“We are pleased to welcome Masana Algarve to our diverse and growing European brand portfolio. The hotel embodies the spirit of the Destination by Hyatt brand by capturing the soul and natural beauty of Portugal’s Algarve coast,” said Manuel Melenchon, Managing Director South – Hyatt EAME. “With vibrant dining experiences, spacious villas and apartments and world-class spa facilities, Masana Algarve offers an ideal retreat for couples and families seeking personalized service, carefully curated moments and natural design inspired by the environment.”
Where coastal living meets comfort and tranquility
Masana Algarve has 33 properties consisting of spacious one and two bedroom suites and villas with garden, pool or sea views. Each home features a fully equipped Bosch kitchen with high-end appliances from Create Brand, spacious living and dining areas, a walk-in shower, private outdoor space and modern conveniences designed to support longer stays at a relaxing coastal pace. The interior reflects the rich culture, landscape and slow pace of life in the south, combining natural materials, earth tones and soft textures to create a haven of tranquility and authenticity while promoting well-being.
Personal service rooted in the spirit of the Algarve
Combining the privacy of residential living with the ultimate comfort of hotel services, Masana Algarve delivers a truly homely experience. Guests are welcomed with thoughtful touches including traditional cakes, seasonal fruit, water, bathrobes and slippers, allowing them to fully unwind in the fresh sea air. Each stay is carefully curated by a dedicated Guest Experience Manager, ensuring a seamless and personalized experience inspired by local culture.
Lively dining experiences
The resort is home to two lifestyle-driven culinary concepts, curated and managed by TUPUQ and designed to seamlessly guide guests from day to night. Casa da Praia by TUPUQ serves as the resort’s relaxing daytime venue, offering breakfast, lunch and light bites in a sun-drenched setting overlooking the pool and ocean. As night falls, the resort’s rooftop TUPUQ Restaurant & Bar becomes the beating social heart, combining Mediterranean-inspired flavors and craft cocktails with music that takes guests from sunset until late into the night. At both locations the atmosphere is informal and casual, built around rhythm, a strong sense of place and designed to flow naturally at each guest’s own pace.
A holistic approach to wellness
Wellbeing at Masana Algarve integrates seamlessly with the guest experience. The spa offers a holistic menu of services for complete relaxation and includes facilities such as sensory and chromotherapy showers, a sauna and a hammam, in addition to a couples treatment room equipped with Thalgo products. The fitness center features Technogym equipment, while two outdoor pools, including an adults-only pool, are set within landscaped gardens, lakes and beautiful coastal views, making it the perfect place to enjoy the warmth of the Algarve and connect with nature.
For more information or to make a reservation, please contact Masana Algarve




