MSC CRUISES BRING EXCLUSIVE MSC YACHT CLUB EXPERIENCE ON THE TRACK AT MIAMI GRAND PRIX | News

MSC Cruises is set to make waves at the FORMULA 1® CRYPTO.COM MIAMI GRAND PRIX 2026, unveiling an all-new MSC Yacht Club experience as the centerpiece of the marina during the race weekend.

Combining the worlds of cruising and motorsport, the MSC Yacht Club will take shape as a striking, lifelike multi-deck structure that reimagines trackside hospitality. The structure, positioned along Turns 5 to 9, offers fans views of up to five corners, delivering an experience unique to the Formula 1® calendar.

Inspired by the award-winning ‘ship-within-a-ship’ concept onboard MSC Yacht Club, the experience will bring MSC Cruises’ most exclusive offering to life in an immersive, high-energy racing environment.

Suzanne Salas, EVP, Marketing, eCommerce & Sales for MSC Cruises USA said: “Bringing the MSC Yacht Club concept from our ships to the circuit is an unparalleled opportunity to transform one of our most exclusive and celebrated onboard experiences into a bold, first-of-its-kind destination. From the striking superyacht design to the elevated hospitality and unparalleled views of the action, this experience captures the innovation and premium service that define MSC Cruises and gives Formula 1® fans a taste of our signature blend of European style and American comfort.”

The multi-year installation marks the most significant hospitality debut at the Miami Grand Prix since 2023 and will tower 15 meters above the circuit, 80 meters long and 30 meters wide. It will evoke the elegance of a superyacht, with areas featuring multiple viewing platforms, open-air terraces, sophisticated lounges, shaded seating areas and swimming pools – seamlessly combining elevated comfort with unparalleled proximity to the action.

The wider marina presented by MSC Cruises will also introduce a new general access viewing platform at Turn 7, allowing race participants to experience the thrill of Formula 1 cars racing through one of the circuit’s most challenging corners.

Guests can relax in reserved areas overlooking the course or explore the shared areas of the MSC Yacht Club, with signature MSC Yacht Club towels and the Med by MSC fragrance found on board the company’s ships.

On each deck, guests will find premium experiences and premium offerings, including:

The Marina Deck – An exclusive space reserved for cabana guests, featuring nine private cabanas designed for groups seeking space, comfort and a more intimate race weekend experience, with dedicated seating and a relaxing lounge atmosphere just steps from the track.
Deck 1 – A vibrant open-air space to relax and recharge, with a beautiful water feature, comfortable lounge chairs for all guests and stunning views of the action.
Deck 2 – The heart of the MSC Yacht Club, with reserved covered seating and easy access to onboard dining during the race weekend. The dining experience includes all-day hospitality and a Chef’s Table experience, curated by Bagatelle, for guests seeking a more intimate culinary offering.
Deck 3 – Home to the Jack Daniel’s Lounge, this deck offers a full-service bar with custom cocktails available for purchase. Deck 3 also offers reserved covered seating and elevated views of the track.
Captain’s Deck – The ultimate vantage point with 360-degree panoramic views of the circuit and surrounding campus. This private, elevated space offers a commanding view of the action on the track.
The MSC Yacht Club on board the MSC Cruises fleet offers keycard-only access to a range of private facilities, 24-hour butler and concierge services, spacious and elegantly appointed suites, a dedicated restaurant, lounge, private sundeck with hot tubs, grill restaurant and bar, all within easy reach of everything the rest of the ship has to offer.

The Miami track experience is the latest demonstration of how MSC Cruises’ partnership with motorsport continues to grow since the cruise line became a Global Partner of Formula 1® in 2022.

The brand plays a prominent role on the Formula 1® calendar, including as title sponsor of the FORMULA 1® GRAND PRIX™ in Austin in 2025 and will return in the same role in 2026. MSC Cruises will also be proud title sponsor of the 2026 Formula 1® World Championship Grand Prix races in Barcelona, ​​Spain and São Paulo, Brazil this season.