ANOTHER YEAR UNTIL BRAZIL 2027 | News
The World Cup revealed one of the most vibrant expressions of Latin American culture: cheering was never just about watching the match. It’s about wearing the colors with pride, taking over the streets, occupying bars and squares, singing before the match and turning football into a collective celebration. Brazilians and other Latin American fans have brought this atmosphere to host cities in North America, projecting to the world a way to experience the game that combines emotion, music, solidarity and urban presence.
This mobilization is not only support for the national teams, but also reveals a deep cultural characteristic. When Brazilians, Argentinians, Colombians, Mexicans and so many others occupy public spaces, it creates not only sporting enthusiasm, but also a way to celebrate and transform the city into a setting for celebration, memory and shared identity. Football is no longer just a competition, but is starting to function as a social language and an expression of solidarity.
In Brazil this energy takes on very distinctive contours. The country fascinates not only because of the history built up on the field, but also because of the cultural universe that is forming around football and the ability to transform passion into images, encounters and experiences. The match does not end in the stadium, because it continues in everyday life. It is precisely this presence in everyday life that makes football one of the most powerful assets of Brazilian soft power.
“Football is part of our daily lives, and it is precisely this presence that makes it such a special experience also for those who visit us. Today, travelers want to discover the soul of places, understand the rhythm of cities and feel how people celebrate, connect and occupy spaces. Here the game goes far beyond matches and stadiums, because it mixes with music, the streets, hospitality and the energy of everyday life. It is this strong presence in our culture that makes the journey more intimate, intense and memorable,” says Bruno Reis, President of Embratur/Visit Brasil (Brazilian Tourist Board).
IN 2027, BRAZIL IS THE NEXT STOP FOR THIS CELEBRATION
After capturing the world’s attention, this energy of Latin American fans will find its most natural stage in Brazil. The 2027 FIFA Women’s World Cup is the next opportunity to experience up close the vibrancy of the streets, the strength of Brazilian culture and the country’s ability to transform major events into memorable moments.
Belo Horizonte, Brasília, Fortaleza, Recife, Salvador, Porto Alegre, Rio de Janeiro and São Paulo will host the tournament’s matches. The host cities combine stadiums, cultural diversity, gastronomy, natural landscapes, city life and hospitality, extending the invitation to discover a country that goes far beyond just the matches.
“Football is a powerful tool for international promotion and generating business for tourism, and no one has more tradition and history in football than Brazil. By connecting Brazil with millions of people around the world, we increase interest in Brazilian destinations, welcome more tourists, create opportunities for the entire production chain of the sector and contribute to the development of the country,” adds Bruno Reis.
While this year’s World Cup is already revealing the festive and collective power of the Latin way of cheering to the world, Brazil in 2027 is the destination to feel this energy and be part of this celebration.
