ITB Berlin 2027 launches new campaign: Travel & Tourism in Motion | News
The World’s Leading Travel Trade Show will take place in Berlin from March 16 to 18, 2027. Her new campaign focuses on the developments shaping global tourism, i.e. changing travel habits, innovative mobility solutions and new technological, economic and social conditions. It shows how markets, destinations and business models are constantly evolving, creating new perspectives for the travel world of tomorrow.
ITB Berlin is promoting the 2027 event under the slogan ‘Travel & Tourism in Motion’. Together with Rupp, an international PR and communications agency, it is launching a campaign that portrays tourism as a sector that is constantly changing. Both the visual and content design reflect current changes and emphasize how diverse and dynamic the international tourism industry is becoming.
The focus is on ITB Berlin as a platform for dialogue, orientation and business. Here decision makers, companies and destinations come together, discuss new developments and gain inspiration for future strategies. The slogan embodies what makes this industry unique: its ability to continuously reinvent itself and respond to global changes.
“Tourism is much more than just travel. It is a driver of economic development, innovation and international networks. The industry is always evolving, and it is precisely this dynamic that ITB Berlin is bringing to the fore. It is where key players come together to forge new ideas, analyze global trends and help shape the future of travel,” said Deborah Rothe, Managing Director of ITB Berlin.
A photo of the south entrance to the Berlin fairgrounds with a play button on top.
A central element of the campaign is the new key visual, which brings to life the dynamic nature of global tourism. Created at ITB Berlin 2026 with real exhibitors and visitors, it shows a representative cross-section of the international tourism community. The motif represents the diversity of people, ideas and perspectives that come together at ITB Berlin, bringing the fair to life as a place for global dialogue. Each exhibition segment of ITB Berlin also gets its own key visual, to which the slogan ‘in Motion’ is added.
Register now to exhibit and be part of ITB Berlin 2027
Companies and destinations can now register to exhibit at ITB Berlin 2027. Early birds can benefit from attractive conditions and are assured of excellent stand locations on the exhibition grounds. Exhibitors can find important information about ITB Berlin 2027 and stand registration forms here.
New dates for ITB Berlin 2027
ITB Berlin 2027 will take place from March 16 to 18, 2027. This one-time date change takes into account cross-cultural aspects and allows Muslim exhibitors and visitors to celebrate Eid al-Fitr at the end of Ramadan and then participate in all days of ITB Berlin. The decision underlines ITB Berlin’s status as a global platform that reflects and actively promotes diversity.
