Hyatt Announces Master Franchise Agreement with Dossen Group | News
Hyatt Hotels Corporation announced that it has entered into a strategic master franchise agreement with Huanyue International Holdings (Hainan) Co., Ltd., a subsidiary of Dossen Group, a leading hotel operator in China, for the exclusive development and operation of hotels for the Hyatt Select brand in mainland China. This partnership combines Hyatt’s global brand recognition with Dossen Group’s extensive local presence and operating strength, marking a significant expansion of Hyatt’s portfolio in the region.
Designed to meet the evolving needs of modern, on-the-go travelers, the Hyatt Select brand delivers a streamlined, high-quality guest experience rooted in comfort, convenience and consistency. Guests can expect a fresh, modern design that focuses on the essentials, along with seamless access to the World of Hyatt loyalty program – now with more than 66 million members worldwide – driving strong engagement and repeat stays.
As part of Hyatt’s Essentials portfolio, the Hyatt Select brand is purpose-built in an effort to drive long-term value for owners. The brand’s efficient business model, flexible development paths from new builds to conversions and cost-effective design are intended to support attractive returns and lower barriers to entry. Hyatt Select hotels also benefit from Hyatt’s global commercial platform, maximizing performance, optimizing distribution and driving sustainable growth.
“This partnership with Dossen Group is a critical step forward in our thoughtful growth strategy for China,” said Stephen Ho, President – Greater China and Growth, Asia Pacific, Hyatt. “Dossen’s proven scale, deep market expertise and innovative, technology-driven approach make them the ideal franchisee to deliver the Hyatt Select experience to travelers nationwide. The introduction of the Hyatt Select brand into our Essentials portfolio strengthens our ability to serve a broader range of lodging properties and reinforces our commitment to this priority market.”
“The strategic partnership with Hyatt reflects our shared values and long-term vision,” said Xinhua Cheng, founder, chairman and CEO of Dossen Group. “Hyatt’s global brand strength and innovative approach bring strong commercial resources and proven operating systems, while Dossen’s deep understanding of the Chinese market, nationwide network and efficient execution provide end-to-end support for Hyatt Select hotels. Together, we will leverage our complementary strengths to drive the brand’s high-quality growth in China.”
The timing of this launch is aligned with the evolution of China’s upper mid-range hotel sector, which is entering a new phase defined by more sophisticated guest expectations. There is a clear and growing demand for internationally recognized brands that deliver reliable quality and enhanced, yet affordable experiences. This partnership is positioned to leverage these market opportunities and accelerate Hyatt’s brand growth.
“This partnership underlines our confidence in the long-term potential of China’s upper midmarket,” said Owen Xing, Executive Managing Director, Growth & Operations, Greater China, Hyatt. “Hyatt Select hotels are purpose-built to meet the needs of modern travelers in this market, offering reliable quality, smart design and a seamless stay experience. With Dossen’s strong execution capabilities, we are well positioned to quickly and successfully scale the brand to key destinations in China.”
“As a subsidiary of Dossen Group responsible for the exclusive development and operation of Hyatt Select hotels in China, we have great confidence in its long-term success in the market,” said Ji Hongjun, Chairman and Chief Executive Officer of Huanyue International Holdings (Hainan) Co., Ltd. “By combining Hyatt’s global quality standards with our local market expertise and development capabilities, we are well equipped to build a highly competitive brand that resonates with owners and guests alike, and drive its sustainable growth across the market.”
