Agentic Hospitality’s Brad Brewer speaks to HSMAI Hawaii members about ‘winning bookings’ | News
HSMAI Hawaii members are encouraged to attend a webinar next week on how guest behavior is evolving, where hotel brands need visibility in the AI ecosystem, and practical strategies to maintain competitiveness in an increasingly AI-driven marketplace.
Presented by Brad Brewer, co-founder and Chief AI Officer Agentic Hospitality, ‘Your Next Guest Ain’t Googling You: How to Win Bookings in the Age of AI’ will explore how artificial intelligence is fundamentally reshaping hotel discovery, booking behavior and direct monetization strategy. Topics include structured data, machine-readable hotel content, conversational commerce, and AI-ready distribution infrastructure.
The webinar will be presented and moderated via Zoom on Wednesday, May 20 at 11 a.m. HAT by Dan Wacksman, founder of Hawaii Hotel Hui and CEO of Sassato. To register for the event, click here.
Widely recognized as a pioneer in applying schema.org structured data and semantic web technologies to hospitality distribution, Brewer will share actionable insights into how hotels today can adapt to the shift to AI-native search and conversational commerce, while strengthening direct guest relationships and reducing dependence on third-party intermediaries. Through Agentic Hospitality, he leads the development of an AI infrastructure designed to help hotels regain control of the guest journey through intelligent orchestration, AI-native discoverability and direct booking optimization.
“As travelers increasingly rely on AI-powered assistants and conversational search experiences, hotels must rethink how they position themselves digitally,” Brewer said. “This isn’t just a marketing evolution; it’s a structural transformation in the way guests discover and book travel. Hoteliers who prepare now will gain a major competitive advantage in direct revenue and guest ownership.”
