Barceló joins the World Travel & Tourism Council as a Global Member | News
The World Travel & Tourism Council (WTTC) is pleased to welcome Barceló as a Global Member.
Founded in 1931 in Mallorca, Barceló Group has grown into one of the world’s leading hospitality companies, with a presence in Europe, the Americas, Africa and the Middle East. The Group operates a diverse portfolio of 288 hotels under four different brands, ranging from luxury boutique hotels to large-scale resorts and city hotels, reflecting its broad reach in global travel markets.
As part of its continued international growth, the group also operates in the United States through Crestline Hotels & Resorts, strengthening its footprint in one of the world’s most competitive hospitality markets.
In March 2026, they unveiled a strategic alliance with Kempinski Group to manage a collection of luxury hotels. Additionally, the brand has already announced and launched several properties in 2026, including: Royal Hideaway Casablanca and Occidental Casablanca Medina, Morocco; Barceló Roma, Italy; Barceló Dresden Newa, Germany; Western city of Istanbul, Turkey; and Occidental Cairo Gran Museum, Egypt.
The company has put sustainability at the heart of its strategy and is promoting a regenerative approach to tourism through its Barceló ReGen program. This focuses on reducing its impact on the environment and increasing the social and economic value that its activities deliver to local communities.
Gloria Guevara, President & CEO of WTTC, said: “We are excited to welcome Barceló Group as a Global Member of WTTC. Their global footprint, combined with a strong commitment to regenerative tourism, brings valuable leadership to our membership. Barceló’s approach reflects the direction our industry must take – delivering growth that is both sustainable and meaningful for destinations and communities.”
Simon Pedro Barceló, Executive Co-Chairman of Barceló Group, said: “It is an honor to join the World Travel & Tourism Council as a Global Member and contribute to the global leadership shaping the future of our industry. We are committed to building a regenerative future for travel and tourism, where value is measured by emotion, impact and sustainable human connection.”
As a Global Member, Barceló Group will work with WTTC’s global network of industry leaders to support policies and initiatives that drive a more sustainable, resilient and inclusive travel and tourism sector.
