iQIYI opens its first theme park in Central China in Wuhan | News
iQIYI, China’s leading online entertainment platform, has announced plans to develop iQIYI LAND in Wuhan, Central China’s Hubei Province. Located within the Hanyangzao Cultural and Creative Industry Park, the park is the company’s first project integrated into an urban renewal initiative, which positions iQIYI LAND as a new cultural and tourism landmark for the city, combining homegrown IP with technology-driven immersive experiences.
The park, scheduled to open in 2027, is iQIYI’s fourth theme park development and the first in Central China, in partnership with Wuhan Urban Construction Group. It will bring to life iQIYI’s most beloved Chinese IPs through immersive theaters, immersive experiences, immersive stage performances, iconic photo spots from film and TV scenes, live character interactions and social games, in addition to cultural tourism experiences developed around Wuhan’s local heritage. The result is a destination designed not only to entertain, but also to deepen the emotional connection audiences already have with iQIYI’s content.
The announcement reflects a broader shift underway in China’s cultural tourism industry, where content and emotional resonance, rather than just scenery and ticket sales, are becoming the main draw. “IP and technology are the accelerators of this transition,” said Gong YU, founder and CEO of iQIYI. “Powered by technology, we will use IP as our common thread, delivering emotional value through dramas, animations and variety shows online, and through theme parks and IP-based consumer products offline.”
Building on the proven results of iQIYI LAND Yangzhou
The new iQIYI LAND in Wuhan builds on a strong start at iQIYI LAND Yangzhou, which opened on February 8, 2026, and has since achieved ratings of over 4.9 out of 5 on Dianping, Meituan and Ctrip, powered by its mix of dramatic IP experiences and technology-driven immersion. Recent programs include a costume exhibition featuring garments from iQIYI’s shows such as ‘Mysterious Lotus Casebook’ and ‘FEUD’, as well as upcoming events including an offline promotional event for other upcoming dramas that turn the shows’ streaming momentum into a physical draw.
iQIYI LAND locations in Beijing, the northern Chinese capital, and Kaifeng, a city in central China’s eastern province of Henan, are currently under construction and expected to open later this year. As the network grows, so does iQIYI’s ability to bring the same stories audiences watch at home into spaces they can physically experience.
