Saudia introduces Google’s item location sharing feature to support luggage recovery | News

Saudia, the national carrier of Saudi Arabia, has introduced Google’s Find Hub item location sharing feature to support the recovery of lost or delayed luggage, giving guests an additional, optional way to assist the airline’s teams during the baggage tracking process.

This feature allows guests using a compatible tracker tag or Bluetooth accessory to generate a secure, temporary link and share the location of their baggage directly with Saudia when reporting a delayed or missing baggage by adding the shared link to the guest’s baggage claim record. The shared link provides time-limited access to location information, allowing ground teams to identify and recover baggage more efficiently. Location sharing can be stopped by the guest at any time and expires automatically after seven days.

This enhancement is intended to complement Saudia’s existing baggage recovery processes, giving guests greater visibility and reassurance while maintaining full control over their information.

Rossen Dimitrov, Chief Guest Experience Officer at Saudia, said: “Our focus is on giving guests confidence and reassurance throughout their journey. Initiatives like these reflect our broader commitment to clarity, transparency and ensuring guests feel informed and in control at every stage of the experience. It’s about strengthening trust and providing peace of mind through thoughtful, guest-centric decisions.”

Saudia is one of the first airlines in the world to support this capability, underscoring its broader digital transformation strategy to deliver smarter, more connected guest experiences.

The item location sharing feature is built with privacy at its core. Location information is only shared with the airline for a limited time, is only accessible for baggage recovery purposes, and expires automatically once the process is complete or the guest decides to stop sharing.

Guests can access this feature by ensuring their device and tracker accessory are compatible and updated to the latest supported software versions.