Hilton’s motto debuts in Australia with Sydney CBD Property | News
Hilton today announced the debut of Motto by Hilton in Australia with the signing of Motto by Hilton Sydney City Centre. Motto is a lifestyle brand that is connected, culturally fluid and always ready to go, combining smart compact design, vibrant social spaces and locally inspired experiences in the world’s most vibrant gateways.
This signing marks Hilton’s seventh brand in Australia and reinforces Hilton’s continued evolution in Australia, building on a legacy that began more than 50 years ago with the opening of its first hotel and a history of introducing new hospitality concepts to the market.
Motto by Hilton Sydney City Center is located on York Street in Sydney’s vibrant CBD, steps from The Rocks, Darling Harbour, the Sydney Opera House and the Harbor Bridge, and within walking distance of Barangaroo and the YCK Laneways precinct. Perfectly connected between Wynyard and Town Hall stations, the hotel provides an ideal launching pad to explore Sydney’s culture, dining, entertainment and iconic landmarks.
“The location of Australia’s first Motto by Hilton hotel has been strategically chosen in the heart of Sydney’s vibrant food scene, putting guests at the heart of some of the city’s most iconic experiences,” said Tushar Raniga, director of development, Hilton, Australasia. “Motto by Hilton is redefining the city stay and bringing a fresh, dynamic approach to hospitality to some of the world’s most renowned destinations. The signing of the Sydney property marks the next step in this evolution, rooted in Hilton’s legacy of delivering exceptional guest experiences.”
The spaces at Motto connect, bend and transform to suit how guests and locals move through the day. Motto by Hilton Sydney City Center will feature dynamic communal areas that distinguish the hotel as more than just a place to stay, but a central hub of activity that connects locals and guests alike. The hotel lobby will serve as a communal space for remote working, but also as a place to meet over a cup of coffee or a cocktail and a good conversation.
Dynamic and thoughtful design is at the heart of Motto by Hilton, inviting guests to come together, relax and plan their adventures. In partnership with Invictus Developments, Motto by Hilton Sydney City Center will open in late 2027, with 152 rooms designed to reflect Sydney’s distinctive character and local way of life. The hotel will offer a diverse mix of accommodations, including 96 standard rooms, 14 bunk rooms, 14 flex rooms, eight accessible rooms and 20 suites. For extra flexibility and comfort, the 56 rooms can be connected – ideal for families and small groups.
Food and drink are at the core of the Motto experience and serve as a natural social anchor. Motto brings beloved neighborhood coffee, the city’s most dynamic concepts, inventive mixology and a rooftop bar designed to take the social scene to the next level. Bar-led food and drinks, communal seating and locally driven programming create vibrant social moments that flow seamlessly from morning to evening – from street-level energy to rooftop views.
“We are pleased to partner with Hilton to bring the Motto by Hilton concept to Sydney,” said Chayadi Karim, director of Invictus Developments. “This project represents an exciting opportunity to transform one of our flagship properties into a vibrant, urban lifestyle hotel, and we are proud to partner with Hilton to deliver a truly dynamic experience for guests and locals alike. It marks a significant milestone for our portfolio, provides strong evidence of our proven conversion expertise and underlines our commitment to expanding our presence in Australia.”
Building on the strong presence of Hilton’s lifestyle brand in Asia Pacific, Tal Shefer, senior vice president, Brand Management, Asia Pacific, Hilton said: “Motto by Hilton recently debuted in Asia Pacific with the opening of Motto by Hilton Hong Kong SoHo, and we are excited to bring even more of Motto’s dynamic energy to vibrant neighborhoods across the region. With rooms designed for flex and communal areas that are inherently social, Motto by Hilton Sydney City Center is a perfect example of a smart compact launch pad that will connect explorers to the heartbeat of the city.”
With 10 Motto by Hilton properties in prime locations around the world, including recent openings in Hong Kong SoHo, Downtown Nashville and New York City Times Square, the Australian expansion is the latest announcement in a pipeline of 23 additional Motto by Hilton properties currently in planning and development.
Motto by Hilton Sydney City Center will be part of Hilton Honors, the award-winning guest loyalty program for Hilton’s 26 different hotel brands. Members who book directly have access to instant benefits, including a flexible payment slider that allows members to choose virtually any combination of points and money to book a stay, an exclusive member discount, free standard Wi-Fi and the Hilton Honors mobile app.
