Wego Partners with Saudi Ministry of Hajj and Umrah to Transform the Digital Umrah Experience | News
Wego, the #1 travel app and largest online travel marketplace in the Middle East and North Africa (MENA), has announced a strategic partnership with the Saudi Ministry of Hajj and Umrah to introduce a fully integrated digital platform designed to enhance and simplify the Umrah journey for pilgrims around the world.
This move is part of the Kingdom’s efforts to provide a smoother Umrah experience based on digital solutions. By combining Wego’s advanced technologies and regional reach with the Kingdom’s network of recognized Umrah service providers, the platform offers pilgrims a streamlined, end-to-end booking experience.
A unified platform
Through a single digital platform, travelers can access flight bookings, verified hotel bookings, licensed ground services and facilitated Umrah visa applications, improving the efficiency of procedures and transparency of services and providing pilgrims with a smoother experience at every stage of their journey.
Wego continues to develop its digital solutions in the Umrah sector and is one of the platforms that can digitally facilitate Umrah visa applications, a move that reflects its commitment to simplify the pilgrim experience and enable pilgrims to plan their trips more easily and clearly.
Operational Integration
The platform’s operating model is based on integrated roles between the participating parties: the Ministry of Hajj and Umrah provides regulatory and supervisory functions and monitors compliance with regulations and quality standards, while recognized Umrah service providers carry out ground services and manage operational processes.
Drawing on its expertise in travel search technologies, payment systems and digital distribution, Wego manages marketing, sales and customer transactions across the platform.
All financial transactions on the platform are conducted in Saudi Riyals at the time of booking, strengthening transparency and eliminating unexpected on-site fees.
An integrated experience
Commenting on the partnership, Mamoun Hmidan, Chief Business Officer at Wego, said: “Through our collaboration with the Saudi Ministry of Hajj and Umrah, we are enabling a more seamless and transparent Umrah journey, powered by technology. By integrating flights, facilitated visa application processes, verified accommodations and licensed ground services into one unified platform, we are improving the overall pilgrim experience while creating new growth opportunities for Umrah service providers across Saudi Arabia.”
Flexible options
To meet the needs of different categories of pilgrims, the platform offers three levels of service at different levels; the Essential level includes airport reception and special ground support; the standard level adds intercity transport between key locations such as Makkah and Madinah, in addition to essential services; while the Premium level offers private transfers, curated sightseeing experiences and 24-hour support.
Wego confirmed that all service levels have been developed in accordance with quality standards, ensuring reliable and convenient options are available at every stage of the Umrah journey.
Consumer protection
To ensure a reliable experience, the platform includes clear consumer protection policies, including flexible booking changes and refund eligibility under defined conditions, in addition to multilingual support and dedicated customer service channels, making it easier for users from different markets to access the services.
Expand partnerships
As part of this initiative, Wego invites qualified Umrah service providers to join the platform, helping to build a more competitive and scalable digital market and supporting the growth of the Umrah sector in the Kingdom.
The website www.wego.com/umrah allows pilgrims to plan their trips and benefit from integrated booking services through a single digital platform, further strengthening the integration of technology solutions with licensed Umrah services and increasing the quality of the pilgrim experience.
