Why the bucket list gets in the way of a meaningful adventure | News
Jacada Travel, a leader in luxury travel with a positive impact, is noticing a behavioral change among high-net-worth individuals in the way they approach their travel. Travelers have moved away from fragmented bucket list checklists and are now planning up to ten years of travel at once.
Jacada’s data from the past year confirms a strong trend of multiple trip planning among its customer base. In particular, the brand is seeing a compressed planning cycle of consecutive trips over a longer period of time, with 23% of existing customers planning multiple routes at the same time.
The next decade of travel is more important than the next departure
The bucket list in its truest form – a shopping list with sights that you can simply tick off – is no longer interesting. Travelers have grown tired of collecting coordinates. Instead, they’re looking for a more intentional, tempered approach that promotes rich cultural experiences and sustainable personal growth. “Checklist travel” has been replaced by a focus on building deeper connections rather than stamps in a passport.
The architecture of a life story
“Our customers make high-stakes decisions all day long, and the last thing they want is for travel to feel like more work,” said Alex Malcolm, founder of Jacada. “They’re looking for someone who just gets it: a partner who understands their lives well enough to plan the next twenty years of travel in one go. Rather than starting from scratch each time, our trip designers help them plan a series of trips for the long term. They advise on the best destinations for multi-generational safaris, recommend the optimal ages for children on such trips and strategically plan their adventures in the right order – knowing which African countries to combine to maximize the potential for animal sightings, when to plan the unique expedition and the best European routes to avoid the crowds It turns travel from a series of competing plans into one lifelong story.”
Marking the silent milestones and life transitions
Moments of personal achievement extend far beyond the big zeros – and major highlights don’t always require a cake.
Jacada sees more and more journeys fueled by life’s uncelebrated transitions: rediscovering identity after the last child leaves home, embarking on a first solo journey after a major life change, or recognizing a major career change. These are the silent milestones of life.
Jess Kay, Customer Ambassador at Jacada Travel, says: “Our clients ask for itineraries that mark countless different moments that shape their lives. By working with the same clients over a number of years, we get to know them incredibly well. We have orchestrated many special touches over the years at Jacada and we pride ourselves on our deep understanding of our clients’ passions and interests.”
For more information about Lifetime Travel and much more from Jacada Travel, please call 1-646-895-8368; e-mail [email protected]or go to jacadatravel.com.
