VIRGIN HOTELS COLLECTION APPOINTS JOE MARGISON AS CHIEF EXECUTIVE OFFICER | News
Virgin Hotels Collection, the award-winning hospitality group behind Virgin Hotels and Virgin Limited Edition, today announced Joe Margison as Chief Executive Officer, following his tenure as interim CEO since October 2025.
Joe’s appointment comes at an important time for Virgin Hotels Collection as the company continues to build momentum across its global portfolio, with a pipeline of groundbreaking developments in key gateway cities and resort destinations. This includes the recently announced Virgin Hotels Atlanta at Centennial Yards, which will be a decisive addition to the transformational redevelopment of downtown Atlanta, and the upcoming Virgin Limited Edition property in Marrakech, both scheduled to open in 2027.
Virgin Hotels Collection brings together two of Virgin Group’s award-winning hospitality brands. Virgin Hotels offers a vibrant and inclusive lifestyle experience shaped by smart design, local culture and creative food and drink, while Virgin Limited Edition offers a collection of unique retreats, private islands and hotels in some of the world’s most extraordinary settings. Together with 16 locations across the US, the Caribbean, Africa and Europe, the collection offers distinctive guest experiences shaped by thoughtful design, personalized service and a strong sense of place.
Joe Margison said: “After seven months leading the Virgin Hotels Collection team, I have seen first-hand the strength of this company and the opportunities ahead. Virgin Hotels and Virgin Limited Edition are different brands united by the same Virgin spirit: brilliant people, service with real warmth and character, and experiences that guests will remember long after they leave. We have a strong foundation and a significant opportunity ahead. I am excited to lead the company through its next chapter of growth.”
Peter Norris, Chairman of Virgin Hotels Collection, said: “Joe’s appointment as Chief Executive Officer reflects the leadership he has shown since stepping into this role. He has brought clarity, confidence and renewed focus to the business, while continuing to champion Virgin’s distinctive spirit and experiential approach to hospitality. We are pleased to confirm his permanent appointment and look forward to the next phase of growth under his leadership.”
Joe brings more than 25 years of experience in investment, finance, real estate and branding. Joe has been with Virgin Group since 2015 and was previously Chief Commercial Officer of Virgin Group. He has built expertise in investments, brand building, commercial growth and creating customer experiences with a clear sense of purpose and differentiation. This has given him a deep insight into the Virgin brand, its values and how they come to life for people and customers. He has represented Virgin Group on a number of corporate and property boards across the travel, leisure and wellness sectors.
Before joining Virgin Group, Margison worked at the New Zealand Superannuation Fund, where he focused on private equity, credit and real estate investments. He started his career at Ernst & Young and is a chartered accountant.
For more information, please visit https://www.virginhotelscollection.com/.
