St. Regis and Drake’s team up for Father’s Day | News
St. Regis Hotels & Resorts today announced a Father’s Day partnership with Drake’s, the London-based menswear house known for its relaxed elegance and sustainable craftsmanship. The partnership comes as St. Regis prepares to open its newest London address later this fall, reinforcing its shared appreciation for British heritage, modern sophistication and cultural exchange. Together, the two heritage brands will unveil a limited-edition capsule collection of men’s accessories, accompanied by a series of immersive experiences celebrating modern fatherhood.
Created as a tribute to fathers who fulfill their many roles with character and intention, the accessory capsule collection reflects a shared philosophy: tradition, carefully reimagined for contemporary life. Rooted in ceremony yet designed for everyday moments, the collaboration unites St. Regis’ legacy as a House of Celebration with Drake’s unique approach to dressing well.
A meeting of like-minded minds
Founded in East London in 1977 by Michael Drake, Drake’s started out as a maker of fine shawls and shawls near the historic Spitalfields silk mill and has since built a global following for its quirky design, handmade ties and softly constructed tailoring, all guided by an ethos of relaxed elegance. Synonymous with bespoke service, ritual and modern glamour, St. Regis finds its legacy in the Astor family, who saw the brand as a backdrop for elegant society and spirited gatherings in the early 20th century, a legacy that continues today through its identity as a House of Celebration. Enduring traditions such as Champagne Sabrage and the Midnight Supper reflect this heritage and celebrate moments of transition, connection and cultural exchange. Together, the collaboration brings these different yet aligned perspectives into dialogue, united by craftsmanship, character and a sustainable approach to style.
“Since its founding by the Astor family, St. Regis has been a place where life’s most meaningful milestones are celebrated with grace, ritual and a touch of glamour; a legacy rooted in bringing people together to celebrate family and the occasions worth dressing up for,” said George Fleck, Senior Vice President and Global Brand Leader for St. Regis Hotels & Resorts. “Father’s Day feels like a particularly fitting expression of that spirit. Our collaboration with Drake’s brings together a shared appreciation for timeless craftsmanship, sustainable yet modern style and the thoughtful art of celebrating the moments that matter most.”
The capsule: on duty, off duty
The limited edition collection includes carefully designed accessories created to effortlessly transition between professional polishing and off-duty convenience. Designed as an expression of shared heritage, each piece reflects the duality of modern fatherhood – refined yet relaxed, ceremonial yet lived:
Deep Green Silk Tie: Borrowed from an archival Drake’s pattern, it offers calm character and sophisticated sheen for moments on duty and beyond.
Silk pocket square: Finished with both branding and a champagne bottle motif, subtly referencing St. Regis’ Champagne Sabrage ritual as a symbol of celebration.
Silk Bandana: A versatile silk-blend bandana featuring a distinctive archival Drake’s motif, complemented by the St. Regis crest seamlessly woven into the design.
Baseball Cap: A vintage-inspired design that reimagines classic sportswear, finished with a stitched “#1” flag as a nostalgic tribute to the number one dad.
United by uncompromising craftsmanship, premium materials and meticulous attention to detail, each garment embodies St. Regis and Drake’s shared belief in dressing with intention, whether for formal gatherings, professional events or relaxing moments with family.
“Heritage is what makes both Drake’s and St. Regis so special, something we wanted to tap into for this collection,” said Michael Hill, Creative Director of Drake’s. “Whether it is the sabrary ritual of St. Regis or our extensive archive of prints from the 1970s, this collaboration brings together two worlds rooted in craftsmanship and character.”
Moments of celebration
The collection will launch globally on June 4, 2026 and will be available at select St. Regis hotels in North America, Drake’s flagship locations in London and New York, and online at drakes.com and stregisboutiques.com. The debut will be accompanied by a series of curated on-site experiences designed to bring the collaboration to life. Participating hotels, including The St. Regis San Francisco, The St. Regis Toronto and The St. Regis Chicago, will partner with Drake’s to host temporary retail pop-ups in addition to exclusive trunk shows and customized experiences in premium suites for hotel guests. Bespoke bar menus inspired by the collection and St. Regis’ celebrated cocktail rituals will further anchor the experience, while curated suite packages will include the full accessories collection, a personalized welcome gift and a credit towards spa or other on-site experiences, creating a seamless expression of style, service and celebration.
Together, these moments reinforce St. Regis’ role as a cultural curator and invite guests to celebrate life’s milestones through craftsmanship, connection and thoughtful indulgence.
For more information about the partnership, visit https://st-regis.marriott.com/experiences/house-of-celebration/.
