Anguilla Tourist Board Unveils “Taste. Feel. Live.” Summer campaign | News
The Anguilla Tourist Board (ATB) has officially launched its Summer 2026 campaign: “Anguilla: Taste. Feeling. Live.”, in addition to the introduction of the innovative Xcape app, which marks a significant step forward in the destination’s efforts to increase visitor engagement, strengthen destination awareness and position Anguilla as a year-round Caribbean destination.
The integrated initiative reflects the Anguilla Tourist Board’s ongoing commitment to boost summer visitation, support tourism stakeholders, reduce seasonality and create meaningful connections between visitors and the authentic experiences that define the island.
At the heart of the campaign is the invitation to travelers to experience Anguilla beyond its world-famous beaches and luxury accommodations. Through the themes of Taste, Feel and Live, the campaign celebrates the destination’s rich culinary heritage, vibrant culture, warm hospitality and immersive lifestyle experiences. Visitors are encouraged to explore everything from roadside barbecue vendors and local eateries to award-winning restaurants, beach bars and upscale eateries that have helped establish Anguilla as the culinary capital of the Caribbean.
The campaign also highlights the energy and excitement of summer on the island, highlighting cultural festivals, boat racing, live entertainment, heritage celebrations, community experiences and opportunities for visitors to connect with Anguillian traditions and island life. Through strategic storytelling, compelling content and destination partnerships, the campaign aims to inspire travelers to experience Anguilla in a more authentic and meaningful way, while encouraging longer stays and higher visitor spending throughout the summer season.
As part of the initiative, the Anguilla Tourist Board has worked with accommodations, tourism stakeholders, travel partners and industry associations to develop integrated promotional opportunities, accommodation packages, visitor experiences and targeted marketing activations designed to increase destination visibility and convert travel interest into bookings.
Ms. Kendisha Hall-Prentice, Chief Marketing Officer of the Anguilla Tourist Board, stated: “The ‘Taste. Feel. Live.’ The Summer Campaign represents our commitment to showcasing the essence of Anguilla: our people, culture, culinary excellence, vibrant experiences and authentic island spirit. With this campaign, we aim to not only boost visitor numbers during the summer season, but also deepen destination connections, strengthen industry partnerships and position Anguilla as a year-round destination.”
Complementing the summer campaign is the launch of the Xcape app, a dynamic digital platform developed to serve as a personalized travel companion for visitors exploring Anguilla. The application is part of the Anguilla Tourist Board’s broader digital transformation strategy and is designed to make it easier for travelers to discover, navigate and interact with the destination before and during their stay.
The Xcape app gives users access to curated destination information, interactive island experiences, real-time travel updates, customizable itineraries, accommodation options, restaurant recommendations, attractions, activities and GPS navigation. The platform also creates valuable opportunities for local businesses and tourism stakeholders to connect directly with visitors through a centralized digital ecosystem that promotes greater destination exploration and engagement.
In addition to increasing convenience for travelers, the app will support the Anguilla Tourist Board’s long-term goal of strengthening data-driven tourism initiatives, increasing visibility for local tourism businesses and delivering a more connected and personalized visitor journey.
Ms. Keri Rogers, Destination Experience Manager, said: “The modernize while supporting our tourism stakeholders through increased visibility and experience engagement.”
The launch of the “Taste. Feel. Live.” The summer campaign and the Xcape app reflect the Anguilla Tourist Board’s continued investments in innovative destination marketing, digital advancements and improving the visitor experience. Together, these initiatives strengthen Anguilla’s position as one of the leading luxury and lifestyle destinations in the Caribbean, while ensuring travelers can experience the island in a more immersive, authentic and connected way.
As global demand for experiential travel continues to grow, Anguilla remains focused on providing meaningful visitor experiences that celebrate the island’s unique culture, exceptional hospitality, culinary excellence and unparalleled sense of place.
