ROYAL CARIBBEAN GROUP IMPROVES TRAVEL LOYALTY | News
Today, Royal Caribbean Group (NYSE: RCL) and Bank of America announced the upcoming launch of the Royal ONE™ Visa Signature® and Royal ONE Plus™ Visa Signature® credit cards – the industry’s first tri-branded cards that simplify how travelers earn and redeem rewards across the company’s brands: Royal Caribbean, Celebrity Cruises and Silversea. The Royal ONE cards continue Royal Caribbean Group’s multi-year journey to reimagine loyalty and unlock more value for guests to maximize their vacation experiences. The cards will be available in the coming weeks.
The new credit cards are designed to help cardholders earn points faster and use them seamlessly. They give points for both everyday spending and vacation purchases with Royal Caribbean, Celebrity Cruises and Silversea. As rewards grow, Royal Caribbean Group’s new Royal ONE program offers cardholders a convenient way to redeem rewards across brands. The Royal ONE cards further the company’s growing loyalty ecosystem and advancements, including Points Choice and the industry’s first Status Match.
“Royal ONE and Royal ONE Plus enhance the way we recognize and reward our loyal guests across our leading vacation brands,” said Jason Liberty, chairman and CEO of Royal Caribbean Group. “These new cards bring together the ways our guests vacation with Royal Caribbean, Celebrity Cruises and Silversea – making it easier to earn and use rewards, so every trip delivers greater value and more meaningful experiences.”
Royal ONE™ credit card benefits
Built for travelers who want strong rewards with flexibility
No annual fee†
3X points on purchases at Royal Caribbean, Celebrity Cruises and Silversea
2X points for charging groceries, gas and EVs
1X point on all other purchases
Travel benefits for the Royal ONE Card include priority boarding on Royal Caribbean and Celebrity Cruises, a $100 anniversary reward after eligible spend, Visa Signature® travel protections and no foreign transaction fees.
Royal ONE Plus™ credit card benefits
Designed for frequent vacationers looking for increased income and benefits
$99 annual fee†
4X points on purchases at Royal Caribbean, Celebrity Cruises and Silversea
2X points on groceries, gas, electric vehicle charging, plus airfare, hotel and dining
1X point on all other purchases
Holiday benefits for the Royal ONE Plus Card include priority suite boarding on Royal Caribbean, Celebrity Cruises and Silversea vacations, priority baggage handling on Royal Caribbean and Celebrity Cruises, a $200 anniversary reward after eligible spend, $120 TSA PreCheck®/Global Entry credit (every four years), Visa Signature® travel protection and no foreign transaction fees.
“We are excited to expand our long-standing partnership with Royal Caribbean Group, a leader in global vacation experiences,” said Lora Monfared, head of consumer card products at Bank of America. “Offering both a free card and an enhanced rewards card gives travelers more ways to maximize their spending and earn bigger rewards.”
A more connected earning and redemption experience
The Royal ONE program offers travelers an easy way to earn meaningful rewards across Royal Caribbean Group brands, whether it’s cruise savings or onboard credits for experiences like specialty dining, shore excursions, beverage packages, Wi-Fi and more. As part of the company’s growing loyalty vision, the credit cards complement the benefits already introduced to help guests earn, choose and use rewards with more flexibility than ever before.
