PROMPERÚ Launches AI-Powered Virtual Assistant to Improve Travel Planning to Peru | News

In line with its innovation and digital transformation strategy, PROMPERÚ, Peru’s tourism promotion agency, has officially launched an AI-powered virtual travel planning assistant integrated into its official tourism portal Peru.travel, marking a new milestone in the country’s promotion as a travel destination.

The tool was developed using technology from Mindtrip, which uses artificial intelligence to provide personalized travel recommendations and improve the overall user experience.

With this initiative, Peru becomes one of the first countries in South America to incorporate a conversational AI tool into its national tourism platform, strengthening its position as an innovative destination with a forward-looking approach.

The assistant enables real-time interaction, provides recommendations tailored to users’ interests, facilitates access to reliable information and supports decision-making throughout the entire trip planning process.

What is important is: “It [this tool] helps diversify Peru’s tourism offering by promoting lesser-known destinations, while making trip planning easier for travelers,” said Ricardo Baraybar, PROMPERÚ Deputy Director of Incoming Tourism. By showcasing lesser-known destinations, new routes and authentic experiences, it promotes a more balanced distribution of visitors and creates greater opportunities for regions across the country.

This solution integrates artificial intelligence and data analytics to provide a dynamic and up-to-date experience aligned with global tourism trends, while strengthening Peru’s international positioning.

For more destination information and to plan your trip, visit www.peru.travel