Orlando welcomed a record 76.7 million visitors in 2025, remaining the #1 most visited destination in the US | News
Visit Orlando, the official Tourism Association® for Orlando, announced that the destination welcomed 76.7 million visitors in 2025, an increase of 1.8% from 2024 and the highest visitor total in the destination’s history. The announcement was made during Visit Orlando’s annual National Travel & Tourism Week event at the Orange County Convention Center.
Domestic visits grew by 2.2% and reached 70.3 million visitors – also a record. Visits from Florida residents increased 3.4%; however, the domestic visitor mix remained predominantly out-of-state. Overnight stays remained high, accounting for 70% of domestic visitors, or 49.2 million travelers, up 1.8% year-on-year. International visitor numbers totaled 6.3 million visitors in 2025, a decline of 2.4%, or approximately 156,000 visitors, largely due to a decline in travel from Canada.
“National Travel & Tourism Week is the perfect time to announce our visitor numbers and recognize the people behind Orlando’s tourism success, which supports local businesses, creates jobs and sustains a quality of life rarely found in destinations our size,” said Casandra Matej, president and CEO of Visit Orlando. “While total attendance reflects Orlando’s continued growth, it tells only part of the story. Beyond the numbers are the experiences that motivate travel, the memories created and the emotional connections that continue to draw travelers to Orlando year after year for the economic benefit of our community.”
Canada remained Orlando’s top international market despite a 13.3% decline from 2024, attracting 1.1 million visitors in 2025. The UK, Brazil, Mexico, Colombia and Argentina complete the list of top international markets for the region.
Several markets also reached new record highs, including the US, Mexico, Colombia and Japan, all partially offsetting Canada’s weaker performance. Early this year, Orlando International Airport launched its first nonstop passenger charter flights to Tokyo, marking Florida’s first direct connection to the Asia-Pacific.
Top five international origin markets — 2025
Canada: 1,119,300 (down 13.3%)
United Kingdom: 933,500 (+2.8%)
Brazil: 736,300 (+5.6%)
Mexico: 458,500 (+4.6%)
Colombia: 360,000 (+5.0%)
Overall, Orlando’s visitor mix continued to lean toward leisure travel in 2025, representing 81% domestic tourists, 10% domestic business travelers and 8% international visitors. The group meetings segment showed strong momentum, increasing 3.1% year over year to 5.8 million attendees, cementing Orlando’s position as the nation’s top meeting destination.
To conclude Visit Orlando’s National Travel and Tourism Week celebration, Broadway star and actor Michael James Scott debuted his new song, Brighter, inspired by his hometown of Orlando. Scott graduated from Orlando Public Schools and was introduced to Dr.’s performing arts program. Phillips High School. He previously made history as the first Walt Disney Dreamer & Doer at Gotha Middle School. The May 7 debut featured a live band made up entirely of Orlando musicians, highlighting the destination’s creative talent. The song is now available for pre-save ahead of its official release at michaeljamesscott.com/brighter.
