Omni Hotels & Resorts launches nationwide celebration of heritage and timeless traditions | News
Omni Hotels & Resorts is launching a year-long celebration at its properties nationwide, reimagining America’s beloved pastimes and timeless traditions in honor of the country’s 250th anniversary. The initiative is rooted in the brand’s American heritage and honors the spirit of travel, shared history and togetherness that has defined Omni for decades. Omni’s celebrations kick off with the launch of a special microsite and brand campaign entitled “Celebrate America,” cementing the brand’s position as America’s Hotel Company during this milestone year.
“For Omni, this year is an opportunity to reflect on the role we have played in American hospitality.” said Michael Innocentin, Chief Marketing Officer at Omni Hotels & Resorts. “From historic resorts that have welcomed travelers for centuries to modern gatherings around music, food and sports, our properties have long served as places where people gather. We are proud to honor that legacy by continuing to create meaningful experiences that celebrate the spirit of travel across the country.”
Summer festival and music series
Throughout the summer, Omni Hotels & Resorts will introduce a dynamic range of culinary, family and music-driven experiences designed to bring guests together during some of America’s most iconic vacation moments. The celebrations kick off with two of Omni’s signature culinary festivals: SAVOR at Omni PGA Frisco Resort & Spa, an annual festival of culinary delights, live music and golf, and SMOKE at Omni Barton Creek Resort & Spa, a two-day BBQ showcase that unites the nation’s top pitmasters and chefs.
These two signature festivals also mark the launch of Omni’s Summer Festival and Music Series, bringing guests of all ages together for live performances from award-winning artists including:
ENJOY at Omni PGA Frisco Resort & Spa (Frisco, TX): May 1, with John Rzeznik of the Goo Goo Dolls
SMOKE at Omni Barton Creek Resort & Spa (Austin, TX): June 20, with Clay Walker
Fireworks on the Fairway at Omni PGA Frisco Resort & Spa (Frisco, TX): July 4, with Darius Rucker
Labor Day Festival at Omni La Costa Resort & Spa (Carlsbad, CA): September 5, with Luke Grimes
Classic American drive-in movies
Omni Hotels & Resorts brings back the timeless magic of movies under the stars, with free drive-in movie nights, poolside dive-in screenings and outdoor lawn experiences at select hotels and resorts throughout the summer. Created with families, friends and community in mind, Omni’s Classic Drive-In Movies features nostalgic American and family-friendly films, nostalgic snacks, drinks and more. To expand the festivities beyond hotel guests, Omni will partner with local drive-ins in Fort Worth, Texas; Oklahoma City, OK; Indianapolis, IN; and Glendale, AZ, to offer free movie nights to the public.
Road trips: the great American journey
Omni Hotels & Resorts helps travelers plan their next great American adventure with a curated collection of Classic American Road Trips designed to inspire its guests to rediscover the magic of the open road. Available through the brand’s dedicated microsite, which includes a road trip planner, each itinerary features scenic highways, nostalgic roadside stops, cultural landmarks and unforgettable attractions, with each trip anchored by a stay at iconic Omni properties. Omni’s road trip collection spans the country, with routes like the Texas Triangle, New England Passage, Pacific Coast Highway and more, each designed to turn the drive itself into a destination.
The brand’s year-long anniversary celebration is further highlighted by a collection of historic properties across North America, many of which are designated by Historic Hotels of America and each woven into the fabric of America’s story. That legacy begins with the Omni Homestead Resort & Spa, which welcomed guests as early as 1766 and later hosted 24 U.S. presidents, including Thomas Jefferson. In the years that followed, major resorts such as Omni Bedford Springs Resort & Spa and Omni Parker House opened their doors and became gathering places during America’s early chapters. By the end of the 19th century, the Omni Grove Park Inn & Spa helped introduce golf to a new audience, while the spirit of alpine adventure and the dawn of American après-ski culture took shape at the Omni Mount Washington Resort & Spa. Historic properties across the portfolio will be highlighted through curated stories and timelines on the microsite.
