Marriott International Introduces Ask Bonvoy™, a New AI-Powered Search Experience | News
Marriott International, Inc. today announced the beta launch of Ask Bonvoy™, a new natural language search experience designed to help travelers more intuitively discover great destinations across the Marriott Bonvoy® portfolio of approximately 10,000 properties in 146 countries and territories. Ask Bonvoy is designed to help travelers search for stays and plan their trips in conversational language, delivering customized results that lead to unforgettable experiences.
Ask Bonvoy is launching in beta and will initially be available in US English on Marriott.com, and on the Marriott Bonvoy iOS and Android mobile apps for a subset of Marriott Bonvoy members and users who sign up for Marriott Bonvoy. This measured rollout reflects Marriott’s commitment to delivering a seamless customer experience, allowing Ask Bonvoy to gradually scale to adapt to real-time feedback and improve performance. A full, global release of the experience is planned for later this year.
“For nearly a century, Marriott has embraced change and been a leading innovator in the industry,” said Anthony Capuano, president and CEO of Marriott International. “Ask Bonvoy builds on that legacy and brings conversational AI to the center of how travelers explore Marriott’s extraordinary global portfolio. Today’s beta launch is a powerful example of our continued investments in technology as we strive to make travel planning easier, more intuitive and more personalized.”
Powered by Marriott’s proprietary AI architecture, Ask Bonvoy interprets a natural language search query, identifies a member’s travel purpose and provides users with relevant and curated results from Marriott’s portfolio of thousands of properties around the world. Responses are based solely on verified Marriott property data, rather than open web content, promoting greater reliability for guests seeking to understand hotel features and amenities, such as dining options, spa experiences and recreational options such as golf.
“Travelers are increasingly looking for faster, more intuitive ways to search, explore and plan their trips,” said Drew Pinto, Executive Vice President and Chief Revenue & Technology Officer, Marriott International. “Based on Marriott’s proprietary data and backed by the power of Marriott Bonvoy’s offering portfolio, Ask Bonvoy is designed to meet travelers in a modern way at every point of their journey, whether they know exactly where and when they want to travel or are just beginning their travel discovery. Our careful launch allows us to learn directly from our customers how they like to search so we can refine and adapt before we scale globally. We’re excited to launch Ask Bonvoy as Marriott continues to shape the future of travel transform.”
Ask Bonvoy is designed to complement the existing search functionality on Marriott.com and in the Marriott Bonvoy Apps. Members using Ask Bonvoy in the beta can continue to search using traditional date and location filters, while also choosing to explore destinations and properties through more conversational prompts such as trip purpose, location features and desired amenities such as restaurants, spa and golf options. Once users identify their stay within the Ask Bonvoy platform, the experience seamlessly transfers to Marriott’s existing booking capabilities to complete reservations. As Marriott continues to refine the Ask Bonvoy experience, the model will support loyalty points-based searches over time.
The launch of Ask Bonvoy is the latest step in Marriott’s digital and technology transformation journey. Marriott is actively working with numerous technology companies and is working with Google on its upcoming Google AI Mode travel product and with Open AI on its Ad Pilot program. In 2024, Marriott launched an industry-leading natural language search feature on its Homes & Villas by Marriott Bonvoy platform.
Over time, Marriott plans to make Ask Bonvoy available to the nearly 283 million Marriott Bonvoy members and travelers worldwide who sign up for the Marriott Bonvoy program and book exclusively on Marriott.com and the Marriott Bonvoy apps.
