GAME: VIRGIN-ATLANTIC PARTNERS WITH SPORTS 24 TO BRING LIVE SPORTS TO THE AIR | News
As football fever reaches new heights, Virgin Atlantic partners with IMG to bring live sport to the skies through Sport 24, so customers can stay connected to the moments that matter most, wherever they are on their journey.
Customers can access the Sport 24 and Sport 24 Extra channels, available on Starlink-equipped aircraft, for free on their own devices by connecting to Virgin Atlantic’s streaming-quality Wi-Fi. Whether they’re sitting in their seats before take-off, cruising 10,000 meters or counting down the minutes until landing, fans can enjoy live sports content such as FIFA World Cup 26™ on Sport 24 from boarding to finish.
The partnership will bring customers closer to the action just in time for a summer of sports, with more than 6,000 hours of live sports, including football, tennis, basketball and motorsports, available across Sport 24 channels. Sport 24 is owned, operated and licensed by global sports marketing agency IMG. It is the first live sports channel created specifically for airline and cruise passengers.
The launch builds on Virgin Atlantic’s rollout of free, super-fast Starlink Wi-Fi for Flying Club members, delivering streaming-quality connectivity throughout the journey. Starlink is already available on a third of the airline’s fleet and the last Airbus A350 has been fitted more than five months ahead of schedule. Starlink helps customers stay connected to the people, content and experiences they love, with full fleet connectivity planned for 2027.
Juha Jaervinen, Chief Customer Officer at Virgin Atlantic, said:
“Whether you’re on a business trip, vacation or flying home, no one likes missing a big sporting moment. With Sport 24 available on our growing Starlink-enabled fleet, customers can be part of the action from start to finish – another way we’re taking connectivity to new heights.”
Richard Wise, SVP, Content and Channels at IMG, said:
“Sports fans want to stay close to the action wherever they are, and traveling shouldn’t mean missing out. Sport 24 is the market-leading live sports partner in the air and at sea with an unrivaled portfolio of live sports, including the FIFA World Cup 26TM, The Championships (Wimbledon), The Open and many more. With 14 years of proven performance, backed by IMG’s global knowledge, insights and expertise, we are a trusted partner for airlines around the world.”
Now that Sport 24 is part of Virgin Atlantic’s entertainment programme, customers have even more ways to stay entertained, connected and in the moment while traveling.
