Loews Hotel & Co introduces “Alchemy by Loews Hotels” | News
Loews Hotels & Co today announces the launch of Alchemy by Loews Hotels, a brand-wide beverage program designed to transform cocktails and Free Spirited offerings into a transportive moment shaped by creativity and attention to detail. Inspired by botanical apothecaries and the art of intentional craft, Alchemy by Loews Hotels introduces carefully crafted drinks layered with subtle sensory elements that enhance taste, mood and connection, while showcasing the mixological prowess of the Loews beverage team.
Alchemy by Loews Hotels addresses travelers’ increased interest in out-of-the-box food and beverage experiences and embraces a refined approach to multi-dimensional hospitality. The program focuses on intuitive craftsmanship and the idea that how a drink feels upon arrival is just as important as how it tastes.
“Alchemy by Loews Hotels is about elevating the daily ritual of enjoying a drink into something quietly memorable,” said Grant Hewitt, Vice President Beverage, Loews Hotels & Co. “Every detail, from aroma and temperature to glassware and texture, is considered with intention. The result is an experience that feels personal, artisanal and deeply rooted in hospitality.”
An apothecary-inspired approach to modern mixology, Alchemy by Loews Hotels offers layered presentations including house-made tinctures, herbal infusions, small-batch mixers, spritzers and curated bottles that tell a story. Each element is designed to complement (and not overpower) the core flavor profile of the drink. Each participating property interprets the program through a local lens, incorporating regional ingredients, seasonal botanicals and destination-inspired flavors.
The composite real estate offering includes;
Clash of the Titans at Universal Helios Grand Hotel, a Loews Hotel
A refined, velvety cocktail that Tanqueray No. Ten balances with feta honey, clarified lemon juice and St-Germain. Finished with a fluffy egg white foam and garnished with a feta cube and freshly ground black pepper at the table, delivering a savory-meets-citrus experience that is both bold and nuanced.
Salt Garden at Loews Coronado Bay Resort
Bright, coastal and herbaceous, this tequila-based cocktail combines aloe, cucumber, fresh lime and a hint of salinity. Finished with a cucumber sea salt rim and a “Garden Essence” dropper at the table, it infuses delicate aromatics of lemon thyme and coriander for a transporting, garden-inspired moment.
Smoked Rosemary Negroni at the Loews Philadelphia Hotel
A sensory variation on the classic, with Hendrick’s Gin, Campari and Punt e Mes with pineapple. Served in a smoked glass with roasted rosemary and garnished with grilled pineapple, layering heat, citrus and smoke in every sip.
Volcán de Mi Tierra at the Loews Miami Beach Hotel
A raised white Negroni presented as a ritual at the table. Served under a glass bell jar filled with grapefruit smoke, the cocktail reveals bright citrus flavors upon presentation, creating a dramatic, immersive experience.
Lychee Rose Royale at the Loews Atlanta Hotel
Light, floral and elegantly structured, this cocktail combines Ketel One Botanicals Grapefruit & Rose with lychee, St-Germain and fresh lemon juice. Finished with silky soft foam and orange blossom mist, garnished with a dried rose bud for a fragrant, sophisticated presentation.
Alchemy by Loews Hotels builds on the brand’s reputation for innovative, guest-centric food and beverage offerings. As consumer preferences continue to shift toward personalization, craftsmanship and Free Spirited options, the program meets guests where they are and delivers high-quality experiences that feel intentional, balanced and distinctly Loews.
By focusing on details and sensory nuances, Alchemy by Loews Hotels reinforces the brand’s philosophy that true hospitality lies in the moments guests feel, before they even take a sip.
For more information about Loews Hotels & Co or to book your upcoming trip, call 1-800-23 LOEWS or visit Loews Hotels online.
