Kristen Millar appointed Chief Brand Officer for NoMad Hotels | News

NoMad Hotels, the group known for its sophisticated design, world-class dining and compelling cultural programming, announces the promotion of Kristen Millar to Chief Brand Officer as the group enters the next phase of international growth.

Millar will open its first project in Asia later this year with NoMad Hilton Singapore and a major new location in Detroit to be unveiled in early 2027 in the iconic Michigan Central building. ​​Millar will now lead NoMad’s global brand and design strategy, creating layered, customized experiences across all brand touchpoints.

The role oversees creative direction and brand expression, ensuring a seamless and cohesive presence across the brand’s international locations, from interior design to digital platforms to curated arts programming.

As NoMad expands its global luxury portfolio and meets growing demand for high-end experiential stays, it will play a central role in introducing the brand to new markets and strengthening its position in the rapidly evolving luxury lifestyle sector.

Millar has 16 years of experience in the hospitality industry, from leadership roles at leading New York restaurants, including Eleven Madison Park, to building the brand architecture of NoMad, where she previously served as Global Brand Director.

Millar has been instrumental in shaping the evolution of NoMad’s brand identity since its initial launch in New York in 2012. Through her strategic leadership, sharp creative vision and deep understanding of the brand’s core values, she has elevated design standards and curated compelling cultural programming, ensuring that every NoMad experience embodies the brand’s signature approach to luxury hospitality.

Kristen Millar, Chief Brand Officer, NoMad said: “NoMad is a brand that embodies meaningful storytelling, cultural exchange and the intersection of creativity and hospitality. NoMad thrives on local and global collaboration, and we will continue to unite the best talent in design, art curation, food and beverage to create a rich, layered guest experience. It is with great joy and honor that I take on this central role in the brand’s expansion as we introduce NoMad to new markets, and the next 12 years. The months will be some of the most exciting in the brand’s history. We believe the true legacy lies in thoughtful evolution – paying tribute to the past while shaping a future defined by attention to detail, artistry and deeply personal moments.”

Andrew Zobler, Founder and CEO of The Sydell Group said, “With several major launches on the horizon – including our first in Asia and the highly anticipated NoMad Detroit – our brand is entering a critical phase of global growth. I am excited to continue working with Kristen in her new role as Chief Brand Officer. Her creative vision and deep understanding of our core values ​​have been instrumental in shaping NoMad’s international presence, and I am confident she will continue to advance our brand as we expand into new regions.”

Part of Hilton’s growing portfolio of world-class brands, NoMad offers innovative luxury and lifestyle hospitality for guests seeking distinctive experiences in the world’s most desirable neighborhoods. NoMad Singapore and NoMad Detroit will soon join NoMad’s critically acclaimed London outpost, which opened in 2021.